Budget Constraints and Optimization in Sponsored Search Auctions

Elsevier
Free sample

The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science.

Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.

  • Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios
  • Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ
  • An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking
Read more

About the author

Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.

Fei-Yue Wang is a State Specially Appointed Expert and Professor at the National University of Defense Technology and the Chinese Academy of Sciences. Currently Prof. Yang is the Editor-in Chief of the IEEE Intelligent Systems and IEEE transactions on Intelligent Transportation Systems. He is a fellow of IEEE, INCOSE, IFAC, ASME and AAAS.

Read more

Reviews

Loading...

Additional Information

Publisher
Elsevier
Read more
Published on
Nov 23, 2013
Read more
Pages
224
Read more
ISBN
9780124115040
Read more
Language
English
Read more
Genres
Computers / Intelligence (AI) & Semantics
Computers / Programming / Algorithms
Read more
Content Protection
This content is DRM protected.
Read more
Read Aloud
Available on Android devices
Read more
Eligible for Family Library

Reading information

Smartphones and Tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and Computers

You can read books purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.
Hsinchun Chen
Intelligence and security informatics (ISI) can be broadly defined as the study of the development and use of advanced information technologies and systems for national and international security-related applications. The First and Second Symposiums on ISI were held in Tucson, Arizona, in 2003 and 2004, respectively. In 2005, the IEEE International Conference on ISI was held in Atlanta, Georgia. These ISI conferences brought together academic researchers, law enforcement and intelligence experts, information technology consultants and practitioners to discuss their research and practice related to various ISI topics including ISI data management, data and text mining for ISI applications, terrorism informatics, deception detection, terrorist and criminal social network analysis, crime analysis, monitoring and surveillance, policy studies and evaluation, and information assurance, among others. We continued these stream of ISI conferences by organizing the Workshop on Intelligence and Security Informatics (WISI 2006) in conjunction with the Pacific Asia Conference on Knowledge Discovery and Data Mining (PAKDD 2006). WISI 2006 provided a stimulating forum for ISI researchers in Pacific Asia and other regions of the world to exchange ideas and report research progress. WISI 2006 was hosted by the Chinese University of Hong Kong, the University of Arizona, the Nanyang Technological University, and the Chinese Academy of Sciences. The one-day program included one keynote speech, four refereed paper sessions, two invited sessions and a poster reception.
Robert Sedgewick
This fourth edition of Robert Sedgewick and Kevin Wayne’s Algorithms is the leading textbook on algorithms today and is widely used in colleges and universities worldwide. This book surveys the most important computer algorithms currently in use and provides a full treatment of data structures and algorithms for sorting, searching, graph processing, and string processing--including fifty algorithms every programmer should know. In this edition, new Java implementations are written in an accessible modular programming style, where all of the code is exposed to the reader and ready to use.

The algorithms in this book represent a body of knowledge developed over the last 50 years that has become indispensable, not just for professional programmers and computer science students but for any student with interests in science, mathematics, and engineering, not to mention students who use computation in the liberal arts.

The companion web site, algs4.cs.princeton.edu, contains

An online synopsis Full Java implementations Test data Exercises and answers Dynamic visualizations Lecture slides Programming assignments with checklists Links to related material

The MOOC related to this book is accessible via the "Online Course" link at algs4.cs.princeton.edu. The course offers more than 100 video lecture segments that are integrated with the text, extensive online assessments, and the large-scale discussion forums that have proven so valuable. Offered each fall and spring, this course regularly attracts tens of thousands of registrants.

Robert Sedgewick and Kevin Wayne are developing a modern approach to disseminating knowledge that fully embraces technology, enabling people all around the world to discover new ways of learning and teaching. By integrating their textbook, online content, and MOOC, all at the state of the art, they have built a unique resource that greatly expands the breadth and depth of the educational experience.

Nick Bostrom
The human brain has some capabilities that the brains of other animals lack. It is to these distinctive capabilities that our species owes its dominant position. Other animals have stronger muscles or sharper claws, but we have cleverer brains. If machine brains one day come to surpass human brains in general intelligence, then this new superintelligence could become very powerful. As the fate of the gorillas now depends more on us humans than on the gorillas themselves, so the fate of our species then would come to depend on the actions of the machine superintelligence. But we have one advantage: we get to make the first move. Will it be possible to construct a seed AI or otherwise to engineer initial conditions so as to make an intelligence explosion survivable? How could one achieve a controlled detonation? To get closer to an answer to this question, we must make our way through a fascinating landscape of topics and considerations. Read the book and learn about oracles, genies, singletons; about boxing methods, tripwires, and mind crime; about humanity's cosmic endowment and differential technological development; indirect normativity, instrumental convergence, whole brain emulation and technology couplings; Malthusian economics and dystopian evolution; artificial intelligence, and biological cognitive enhancement, and collective intelligence. This profoundly ambitious and original book picks its way carefully through a vast tract of forbiddingly difficult intellectual terrain. Yet the writing is so lucid that it somehow makes it all seem easy. After an utterly engrossing journey that takes us to the frontiers of thinking about the human condition and the future of intelligent life, we find in Nick Bostrom's work nothing less than a reconceptualization of the essential task of our time.
Wenji Mao
The Intelligent Systems Series comprises titles that present state of the art knowledge and the latest advances in intelligent systems. Its scope includes theoretical studies, design methods, and real-world implementations and applications.

Traditionally, Intelligence and Security Informatics (ISI) research and applications have focused on information sharing and data mining, social network analysis, infrastructure protection and emergency responses for security informatics. With the continuous advance of IT technologies and the increasing sophistication of national and international security, in recent years, new directions in ISI research and applications have emerged to address complicated problems with advanced technologies. This book provides a comprehensive and interdisciplinary account of the new advances in ISI area along three fundamental dimensions: methodological issues in security informatics; new technological developments to support security-related modeling, detection, analysis and prediction; and applications and integration in interdisciplinary socio-cultural fields.

Identifies emerging directions in ISI research and applications that address the research challenges with advanced technologies Provides an integrated account of the new advances in ISI field in three core aspects: methodology, technological developments and applications Benefits researchers as well as security professionals who are involved in cutting-edge research and applications in security informatics and related fields
Hsinchun Chen
Intelligence and security informatics (ISI) can be broadly defined as the study of the development and use of advanced information technologies and systems for national and international security-related applications. The First and Second Symposiums on ISI were held in Tucson, Arizona, in 2003 and 2004, respectively. In 2005, the IEEE International Conference on ISI was held in Atlanta, Georgia. These ISI conferences brought together academic researchers, law enforcement and intelligence experts, information technology consultants and practitioners to discuss their research and practice related to various ISI topics including ISI data management, data and text mining for ISI applications, terrorism informatics, deception detection, terrorist and criminal social network analysis, crime analysis, monitoring and surveillance, policy studies and evaluation, and information assurance, among others. We continued these stream of ISI conferences by organizing the Workshop on Intelligence and Security Informatics (WISI 2006) in conjunction with the Pacific Asia Conference on Knowledge Discovery and Data Mining (PAKDD 2006). WISI 2006 provided a stimulating forum for ISI researchers in Pacific Asia and other regions of the world to exchange ideas and report research progress. WISI 2006 was hosted by the Chinese University of Hong Kong, the University of Arizona, the Nanyang Technological University, and the Chinese Academy of Sciences. The one-day program included one keynote speech, four refereed paper sessions, two invited sessions and a poster reception.
©2017 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.