(Multi) Media Translation

Benjamins Translation Library

Book 34
John Benjamins Publishing
1
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The globalisation of communication networks has increased the domains of translation and is challenging ever more the translator’s role. This volume is a collection of contributions from two different conferences (Misano, 1997 and Berlin, 1998). (Multi)Media translation, especially screen translation (TV, cinema, video), has made more explicit the complexities of any communication and has led us to take a fresh look at the translator’s strategies and behaviours.Several papers ponder the concepts of media and multimedia, the necessity of interdisciplinarity, the polysemiotic dimension of audiovisual media. Quite a few discuss the current transformations in audiovisual media policy. A great many deal with practices, mainly in subtitling but also in interpreting for TV and surtitling: what are the quality parameters and the conditions to meet audience’s expectations?
Finally some show the cultural and linguistic implications of screen translation. Digitalisation is changing production and broadcasting and speeding up convergence between media, telecommunications and information and communication technology.
Is (multi)media translation a new field of study or an umbrella framework for scholars from various disciplines? Is it a trick to overcome the absence of prestige in Translation Studies? Or is it just a buzz word which gives rise to confusion? These questions remain open: the 26 contributions are partial answers.
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Additional Information

Publisher
John Benjamins Publishing
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Published on
Sep 6, 2001
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Pages
298
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ISBN
9789027298355
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Best For
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Language
English
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Genres
Language Arts & Disciplines / Translating & Interpreting
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This content is DRM protected.
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A New York Times Notable Book for 2011
One of The Economist's 2011 Books of the Year

People speak different languages, and always have. The Ancient Greeks took no notice of anything unless it was said in Greek; the Romans made everyone speak Latin; and in India, people learned their neighbors' languages—as did many ordinary Europeans in times past (Christopher Columbus knew Italian, Portuguese, and Castilian Spanish as well as the classical languages). But today, we all use translation to cope with the diversity of languages. Without translation there would be no world news, not much of a reading list in any subject at college, no repair manuals for cars or planes; we wouldn't even be able to put together flat-pack furniture.

Is That a Fish in Your Ear? ranges across the whole of human experience, from foreign films to philosophy, to show why translation is at the heart of what we do and who we are. Among many other things, David Bellos asks: What's the difference between translating unprepared natural speech and translating Madame Bovary? How do you translate a joke? What's the difference between a native tongue and a learned one? Can you translate between any pair of languages, or only between some? What really goes on when world leaders speak at the UN? Can machines ever replace human translators, and if not, why?

But the biggest question Bellos asks is this: How do we ever really know that we've understood what anybody else says—in our own language or in another? Surprising, witty, and written with great joie de vivre, this book is all about how we comprehend other people and shows us how, ultimately, translation is another name for the human condition.

As a meaningful manifestation of how institutionalized the discipline has become, the new Handbook of Translation Studies is most welcome. It joins the other signs of maturation such as Summer Schools, the development of academic curricula, historical surveys, journals, book series, textbooks, terminologies, bibliographies and encyclopedias.

The HTS aims at disseminating knowledge about translation and interpreting and providing easy access to a large range of topics, traditions, and methods to a relatively broad audience: not only students who often adamantly prefer such user-friendliness, researchers and lecturers in Translation Studies, Translation & Interpreting professionals; but also scholars and experts from other disciplines (among which linguistics, sociology, history, psychology). In addition the HTS addresses any of those with a professional or personal interest in the problems of translation, interpreting, localization, editing, etc., such as communication specialists, journalists, literary critics, editors, public servants, business managers, (intercultural) organization specialists, media specialists, marketing professionals.

Moreover, The HTS offers added value. First of all, it is the first Handbook with this scope in Translation Studies that has both a print edition and an online version. The advantages of an online version are obvious: it is more flexible and accessible, and in addition, the entries can be regularly revised and updated. The Handbook is variously searchable: by article, by author, by subject.

A second benefit is the interconnection with the selection and organization principles of the online Translation Studies Bibliography (TSB). The taxonomy of the TSB has been partly applied to the selection of entries for the HTS. Moreover, many items in the reference lists are hyperlinked to the TSB, where the user can find an abstract of a publication.

All articles (between 500 and 6,000 words) are written by specialists in the different subfields and are peer-reviewed.

Last but not least, the usability, accessibility and flexibility of the HTS depend on the commitment of people who agree that Translation Studies does matter. All users are therefore invited to share their feedback. Any questions, remarks and suggestions for improvement can be sent to the editorial team at hts@lessius.eu.
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