A collection of eight essays about how the power of imagination gives businesses their commercial edge. From the uneasy relationship between ‘the creatives’ and ‘the business’ to the art of collaboration, eight prominent industry figures reveal how they keep imagination alive in their businesses – and why pushing creative boundaries is so important for organisations, now and in the future.
You can read books purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.