In the first chapter, the book includes necessary details about the experimental equipment which are used for ballistic tests. The second chapter covers essential features of the codes which are used in recent years all over the world, the Euler vs. Lagrange schemes, meshing techniques etc. The third chapter, devoted to the penetration mechanics of rigid rods, brings the update of modeling in this field. The fourth chapter deals with plate perforation and the fifth chapter deals with the penetration of shaped charge jets and eroding long rods. The last chapter includes several techniques for the disruption and defeating of the main threats in armor design.Throughout the book the authors demonstrate the advantages of the simulation approach in understanding the basis physics behind the investigated phenomena.
Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.)
We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering.
We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions.
What's New In the 2nd Edition
While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, howeverUpdated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.
Other books tell readers what to do, but sometimes fail to explain why – Brindley gives readers hands-on confidence in addition to real scientific knowledge, and insight into the principles as well as the practice. All written explanations and steps are supplemented with numerous photos, charts, tables and graphs. Concepts and practical aspects are explained thoroughly with mathematical formulae and technical schematic drawings.
Each chapter introduces a concept or tool, explains the basic theory, and provides clear instructions for a simple experiment to apply the concept or tool, with quiz sections and answers, at the end of each chapter. New chapters on multimeters and soldering will be added, covering the fundamentals and experiments, with a basic parts list and an expanded and updated buyer’s guide.Guides the reader through the basics of electronics, from fundamentals of theory to practical work and experimentsStructured for learning and self-study: each chapter introduces a concept or tool, explains the basic theory, and provides clear instructions for a simple experiment to apply the concept or tool, with quiz sections and answers, at the end of each chapterNew chapters on multimeters and soldering, covering the fundamentals and experiments, with a basic parts list. Expanded and updated buyer’s guide to accompany parts lists
Leander Kahney offers a detailed portrait of the English art school student with dyslexia who became the most acclaimed tech designer of his generation. Drawing on interviews with Ive’s former colleagues and Apple insiders, Kahney “takes us inside the creation of these memorable objects.” (The Wall Street Journal)
While 3D printing has been grabbing headlines, high school, college, library, and other public makerspaces have been making things with CNC machines. With a CNC router, you can cut parts from strong, tactile, durable materials like wood. Once you have your design and material, you can set up your job and let it run. When it's done, you can put the project together for an heirloom of your own. While 3D printing can make exciting things with complex designs, CNCs are the digital workhorses that produce large-scale, long-lasting objects.
A 3D printer transforms digital information into a physicalobject by carrying out instructions from an electronic design file,or 'blueprint.' Guided by a design file, a 3D printer lays downlayer after layer of a raw material to 'print' out an object.That's not the whole story, however. The magic happens when youplug a 3D printer into today’s mind-boggling digitaltechnologies. Add to that the Internet, tiny, low cost electroniccircuitry, radical advances in materials science and biotech andvoila! The result is an explosion of technological and socialinnovation.
Fabricated takes the reader onto a rich and fulfillingjourney that explores how 3D printing is poised to impact nearlyevery part of our lives.
Aimed at people who enjoy books on business strategy, popularscience and novel technology, Fabricated will providereaders with practical and imaginative insights to the question'how will this technology change my life?' Based on hundreds ofhours of research and dozens of interviews with experts from abroad range of industries, Fabricated offers readers aninformative, engaging and fast-paced introduction to 3D printingnow and in the future.