Bauman sobre Bauman: Diálogos com Keith Tester


Quem é Zygmunt Bauman? O que faz Bauman? Por que um dos principais sociólogos contemporâneos faz o que faz? Essas três perguntas guiam os cinco diálogos que o sociólogo Keith Tester manteve com Bauman na primavera/verão de 2000, reunidos agora nesse volume. Durante as conversas, o pensador revisita sua própria obra, cita os autores que o influenciam, revela os conceitos-chave para a leitura de seus textos, os planos para o futuro, além de lembrar aspectos marcantes de sua vida, como a juventude na Polônia e a importância da esposa em sua compreensão do Holocausto. Os leitores familiarizados com a obra de Bauman encontrarão aqui resposta para algumas perguntas que gostariam de fazer ao autor, com a facilidade de encontrar suas ideias organizadas por temas: os horizontes da sociologia; ética e valores humanos; o caráter ambivalente de modernidade; individualização e sociedade de consumo; o papel da política. Aqueles que acabam de descobrir esse engajado pensador terão um ponto de partida útil para orientar a leitura de uma obra essencial para a compreensão do mundo em que vivemos.
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Published on
Jan 21, 2011
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Portuguese (Portugal)
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Biography & Autobiography / Social Scientists & Psychologists
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Zygmunt Bauman
Zygmunt Bauman
With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople. They all inhabit the same social space that is customarily described by the term the market.

The test they need to pass in order to acquire the social prizes they covet requires them to recast themselves as products capable of drawing attention to themselves. This subtle and pervasive transformation of consumers into commodities is the most important feature of the society of consumers. It is the hidden truth, the deepest and most closely guarded secret, of the consumer society in which we now live.

In this new book Zygmunt Bauman examines the impact of consumerist attitudes and patterns of conduct on various apparently unconnected aspects of social life politics and democracy, social divisions and stratification, communities and partnerships, identity building, the production and use of knowledge, and value preferences.

The invasion and colonization of the web of human relations by the worldviews and behavioural patterns inspired and shaped by commodity markets, and the sources of resentment, dissent and occasional resistance to the occupying forces, are the central themes of this brilliant new book by one of the worlds most original and insightful social thinkers.

Zygmunt Bauman
The production of 'human waste' - or more precisely, wasted lives, the 'superfluous' populations of migrants, refugees and other outcasts - is an inevitable outcome of modernization. It is an unavoidable side-effect of economic progress and the quest for order which is characteristic of modernity.

As long as large parts of the world remained wholly or partly unaffected by modernization, they were treated by modernizing societies as lands that were able to absorb the excess of population in the 'developed countries'. Global solutions were sought, and temporarily found, to locally produced overpopulation problems. But as modernization has reached the furthest lands of the planet, 'redundant population' is produced everywhere and all localities have to bear the consequences of modernity's global triumph. They are now confronted with the need to seek - in vain, it seems - local solutions to globally produced problems. The global spread of the modernity has given rise to growing quantities of human beings who are deprived of adequate means of survival, but the planet is fast running out of places to put them. Hence the new anxieties about 'immigrants' and 'asylum seekers' and the growing role played by diffuse 'security fears' on the contemporary political agenda.

With characteristic brilliance, this new book by Zygmunt Bauman unravels the impact of this transformation on our contemporary culture and politics and shows that the problem of coping with 'human waste' provides a key for understanding some otherwise baffling features of our shared life, from the strategies of global domination to the most intimate aspects of human relationships.
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