Bauman sobre Bauman: Diálogos com Keith Tester

Zahar
2

Quem é Zygmunt Bauman? O que faz Bauman? Por que um dos principais sociólogos contemporâneos faz o que faz? Essas três perguntas guiam os cinco diálogos que o sociólogo Keith Tester manteve com Bauman na primavera/verão de 2000, reunidos agora nesse volume. Durante as conversas, o pensador revisita sua própria obra, cita os autores que o influenciam, revela os conceitos-chave para a leitura de seus textos, os planos para o futuro, além de lembrar aspectos marcantes de sua vida, como a juventude na Polônia e a importância da esposa em sua compreensão do Holocausto. Os leitores familiarizados com a obra de Bauman encontrarão aqui resposta para algumas perguntas que gostariam de fazer ao autor, com a facilidade de encontrar suas ideias organizadas por temas: os horizontes da sociologia; ética e valores humanos; o caráter ambivalente de modernidade; individualização e sociedade de consumo; o papel da política. Aqueles que acabam de descobrir esse engajado pensador terão um ponto de partida útil para orientar a leitura de uma obra essencial para a compreensão do mundo em que vivemos.
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Additional Information

Publisher
Zahar
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Published on
Jan 21, 2011
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Pages
182
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ISBN
9788537808474
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Language
Portuguese
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Genres
Biography & Autobiography / Social Scientists & Psychologists
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Content Protection
This content is DRM protected.
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With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople. They all inhabit the same social space that is customarily described by the term the market.

The test they need to pass in order to acquire the social prizes they covet requires them to recast themselves as products capable of drawing attention to themselves. This subtle and pervasive transformation of consumers into commodities is the most important feature of the society of consumers. It is the hidden truth, the deepest and most closely guarded secret, of the consumer society in which we now live.

In this new book Zygmunt Bauman examines the impact of consumerist attitudes and patterns of conduct on various apparently unconnected aspects of social life politics and democracy, social divisions and stratification, communities and partnerships, identity building, the production and use of knowledge, and value preferences.

The invasion and colonization of the web of human relations by the worldviews and behavioural patterns inspired and shaped by commodity markets, and the sources of resentment, dissent and occasional resistance to the occupying forces, are the central themes of this brilliant new book by one of the worlds most original and insightful social thinkers.

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