Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like:
Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards.
Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.
If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.Using social media as a marketing tool Communicating with customers Financing a marketing campaign The companion CD includes tools and templates to give you a jump-start on putting your new skills to work
If you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered.
CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.
Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy.Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers
If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
Business Plans Kit For Dummies includes UK specific information on:UK business practice Currency UK business and financial institutions and advisory services UK taxation and VAT Partnerships and Limited company information UK legal practice, contractual considerations and insurance matters UK specific forms UK specific case studies New content covering online business opportunities and resources, alternative ways in to business including franchising, network marketing and buy outs, research methods and choosing suppliers and outsourcing will all be added to the UK edition.
Table of Contents:
Part I: Laying the Foundation for Your PlanChapter 1: Starting Your Planning Engine Chapter 2: Generating a Great Business Idea Chapter 3: Defining Your Business Purpose
Part II: Developing Your Plan’s ComponentsChapter 4: Understanding Your Business Environment Chapter 5: Charting Your Strategic Direction Chapter 6: Describing Your Business and Its Capabilities Chapter 7: Crafting Your Marketing Plan Chapter 8: Deciphering and Presenting
Part III: Tailoring a Business Plan to Fit Your NeedsChapter 9: Planning for a One-Person Business Chapter 10: Planning for a Small Business Chapter 11: Planning for an Established Business Chapter 12: Planning for a Not for profit Nonprofit Organization Chapter 13: Planning for an E-Business
Part IV: Making the Most of Your PlanChapter 14: Putting Your Plan Together Chapter 15: Putting Your Plan to Work
Part V: The Part of TensChapter 16: Ten Signs That Your Plan Might Need an Overhaul Chapter 17: Ten Ways to Evaluate a New Business Idea Chapter 18: Ten Ways to Fund Your Business Plan Chapter 19: Ten Sources of Vital Information to underpin your Business Plan Chapter 20: Ten Ways to Use Your Business Plan
Note: CD files are available to download when buying the eBook version
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Please refer to the book's Introduction section for instructions on how to download the companion files from the publisher's website.
If you're looking to establish, expand, or re-energize a business, the best place to start is with a sound business plan—and this new edition of Business Plans Kit For Dummies is here to help you get you started. From getting your hands on start-up money from investors to successfully growing or reimaging your venture, it offers everything you need to craft a well-defined business plan that will set you on a course to get your business moving in the right direction.
Are you unsure how to draft objectives for managers or deal with displacement? Are you new to hiring employees and need help grasping the ins and outs of creating a new business? No worries! Business Plans Kit For Dummies is brimming with all the tools and expert guidance you need to bring a successful business plan to life and keep your company afloat in any economic environment. Including the latest tips and resources, and packed with lots of helpful examples and sample forms, it offers everything you need to craft a winning business plan and increase the likelihood your business will not only survive, but thrive! Create a sound business plan and clear mission statement Establish and assess your goals and objectives Get start-up money in any economy Increase your business' chances of financial success
If you're a small business owner, investor, or entrepreneur looking for expert guidance on developing and implementing a strategic plan to help your business succeed, Business Plans Kit For Dummies has you covered!