MBA 2.0: Things You Won't Learn in Business School

Can Akdeniz
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Standard business schools and programmes ignore the fast paced change in the business landscape today. They waste your time with anachronistic concepts that will only confuse you and slow you down when you try to apply them in real life.
MBA 2.0 contains 38 topics you won't learn in business school. It is drawn from research into how business is conducted today, and how it will be conducted in the future. It won't waste your time with outdated theories and models, but instead it brings you powerful ideas and techniques that you can use today.

MBA 2.0 will teach you: 

* Workplace Psychology 
* Cultivating entrepreneurial spirit 
* Building and sustaining motivation 
* Time management strategies 
* Personal development techniques
* The psychological underpinnings of Human Capital Management
* Career Development strategies 
* Dealing with and positively utilizing failure 
* How to move ideas from the drawing board to reality
* How business has changed and how it will continue to develop in the future
* Various case studies that examine successful business adaptations
* An outline of the emerging new paradigm of business behavior
* Mega-shifts, and subsequent changes in standards and practices
* An outline of the changes to the organizational structure of businesses
* A rundown of the qualities in the new leadership model
* An introduction to strategic thinking in a business and market context
* An introduction to the changes occurring in the field of marketing
* An analysis of the social media customer, and how to appeal to this new marketing target
* The value of creation, and how to apply it across all levels of the sales process
* How to be an effective salesman in the digital world
* An introduction to budgeting, and how budgets will change in the new economy
* What is Disruptive Innovation, and how you can deal with it
* How to use Disruptive Innovation to your advantage 
* A guide for how to cultivate a culture of constant innovation
* The challenge of becoming a truly innovative company
* Issues and opportunities associated with hyper-connectivity
* Noticing the change, and seizing it using "weak signals"
* Becoming the source of the change, and sending your own "weak signals"
* The importance of perpetual learning and strategies for achieving it
* Techniques for promoting constant improvement within your company
* How to effectively leverage new technology to drive sales
* A rundown of potential issues facing businesses in the future
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About the author

Can Akdeniz is the author of Go Nuts, Cool Boss, Happy Company and MBA 2.0. His books are dedicated to helping people navigate the waters of life in the constantly changing world.

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Additional Information

Publisher
Can Akdeniz
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Published on
Jul 22, 2013
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Pages
216
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ISBN
9781490922904
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Language
English
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Genres
Business & Economics / Education
Business & Economics / International / Marketing
Business & Economics / Management
Business & Economics / Management Science
Business & Economics / Sales & Selling / Management
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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 Business is one of the great social equalizers for our global society. Commerce, business, supply and demand, entrepreneurs, corporations, and other business-related ideas have become second nature to most areas of the planet. Given the collective interest in and significance of business, people naturally want to become experts. They read newspapers, study the stock market, enroll in business school, and even design career paths so that they can become a business professional. Some people are of the opinion that true business insight and savvy can only come from formal academic institutions, while others argue that real world experience is the best teacher. There are positive and negative arguments for both of those lines of logic. 
This book is meant to bridge the gap between stuffy lecture halls and experience-building employment. The idea of encapsulating an entire MBA in a single book may seem overly bold or unrealistic, but by boiling down the concepts of business success and modern theory into a single book, it becomes far less intimidating for readers who want to push their career forward, regardless of where they are in the business hierarchy. This book contains everything from invaluable reminders for CEOs to inspiring advice for first-time, start-up entrepreneurs. Becoming a powerful and successful business professional is a never-ending journey, because you will always be learning and developing your skills, adapting them to the dynamic world of modern business. This book helps to facilitate that educational process, providing the real-world examples of business skills, knowledge components, foundational qualities, and professional tools that can push you in the right direction. 

If you’re starting a business, running a business, or looking for a job, you probably don’t have much time to enroll in business school, read a dozen dry textbooks on corporate theory, or constantly stay appraised of every new development in global commerce. While this book may not answer all your questions about how to find success, it will highlight the most important elements on the road to becoming a desirable, effective, and powerful business professional. By drawing from some of the most successful business models and business professionals in recent history, you can look at problems from new perspectives and hopefully find some inspiration from some of the greatest minds of our generation. From international titans like Walmart and Amazon to crowdsourcing sites and charitable retailers, there are lessons to be learnt on every one of these pages, no matter what size company you work for or what ambitious plans you have for your new enterprise. 

The MBA Book simplifies the business process by incrementally moving from the conceptual foundation of a company to the final touches, including the skills and tools that an established company should tweak and perfect in order to remain competitive and successful.
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.

The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.

Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.

The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

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