新社会人ならおさえておきたい!行動経済学

きほんのきシリーズ

Book 5
ArakawaBooks

シャワー効果、コンコルド効果、初頭効果、辺報性の原理、ジャムの法則…23の『行動経済学』が問題を解きながら確認できます。

【解説文例】
『コントラスト効果とは、ある基準となる価格を示された後に、それより安い価格が提示されると、実際の価格差以上に安さを感じてしまう心理的な効果のことです。不動産や飲食店、スーパーなどの販売戦術によく用いられています。例えば、不動産屋はまず、客を相場より割高な物件に案内しますし、飲食店では、高価格のお飾り料理をメニューに載せています。そのうえで…』
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Additional Information

Publisher
ArakawaBooks
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Published on
Oct 9, 2018
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Pages
72
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Language
Japanese
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Genres
Business & Economics / General
Business & Economics / Marketing / General
Business & Economics / Training
Education / General
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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