BSS: FAQs on Marketing: Answers and advice by the guru of marketing

Marshall Cavendish International Asia Pte Ltd
4

FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: • What are the biggest challenges marketers face today? • What skills do marketing managers need to be successful? • What metrics can companies use to judge marketing performance? • How are globalization and new technology affecting the role of marketing? • What will the marketing department of the future look like? This landmark bestseller takes the reader inside the mind of a marketing genius. The penetrating insights and practical-minded guidance that it provides will be valued by marketing professionals, academics and general readers alike.
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3.8
4 total
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Additional Information

Publisher
Marshall Cavendish International Asia Pte Ltd
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Published on
Aug 17, 2012
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Pages
192
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ISBN
9789814408684
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Language
English
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Genres
Business & Economics / Sales & Selling / General
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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