Whether you're starting a new business or growing an established one, you'll need a solid business plan to get you where you want to go. Revised for today's rocky economic climate, this edition of the UK's bestselling business plan guide gives you what you need to map out your business strategy and stay on course – including a complete sample plan that you can easily adapt for your business!
Chart your course – assess the current state of your business and where you'd like to take it, and establish clear, achievable objectives
Get to know your customers – learn the latest techniques for getting a better idea of who your customers are and what they want
Scope out the competition – find out who your competitors are and what it'll take to get your share of the market pie (and theirs)
Sort out your finances – construct a value chain, examine your cash flow and calculate a sensible budget
Enter the Dragons' Den – convince bankers, investors, venture capitalists and other funding sources your business is a good investment
Read the tea leaves – learn to decipher changing cultural, political and technological trends and to alter your strategies as needed
Open the book and find:
Tips on developing a sure-fire business strategy
How to set realistic objectives
Forecasting and budgeting strategies
Keys to writing a motivational mission statement
How to decipher the latest consumer trends
Advice on building your brand and brand loyalty
Tips for seeing and seizing opportunities before the competition
Ways to adapt your plan to economic change
Prepare a watertight business strategy
Assess the marketplace
Devise a sensible forecast and budget
Paul Tiffany is a management consultant and university professor. Steven Peterson is the founder of Home Planet Technologies, a management training company. Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development.
Business Plans Kit For Dummies includes UK specific information on:UK business practice Currency UK business and financial institutions and advisory services UK taxation and VAT Partnerships and Limited company information UK legal practice, contractual considerations and insurance matters UK specific forms UK specific case studies New content covering online business opportunities and resources, alternative ways in to business including franchising, network marketing and buy outs, research methods and choosing suppliers and outsourcing will all be added to the UK edition.
Table of Contents:
Part I: Laying the Foundation for Your PlanChapter 1: Starting Your Planning Engine Chapter 2: Generating a Great Business Idea Chapter 3: Defining Your Business Purpose
Part II: Developing Your Plan’s ComponentsChapter 4: Understanding Your Business Environment Chapter 5: Charting Your Strategic Direction Chapter 6: Describing Your Business and Its Capabilities Chapter 7: Crafting Your Marketing Plan Chapter 8: Deciphering and Presenting
Part III: Tailoring a Business Plan to Fit Your NeedsChapter 9: Planning for a One-Person Business Chapter 10: Planning for a Small Business Chapter 11: Planning for an Established Business Chapter 12: Planning for a Not for profit Nonprofit Organization Chapter 13: Planning for an E-Business
Part IV: Making the Most of Your PlanChapter 14: Putting Your Plan Together Chapter 15: Putting Your Plan to Work
Part V: The Part of TensChapter 16: Ten Signs That Your Plan Might Need an Overhaul Chapter 17: Ten Ways to Evaluate a New Business Idea Chapter 18: Ten Ways to Fund Your Business Plan Chapter 19: Ten Sources of Vital Information to underpin your Business Plan Chapter 20: Ten Ways to Use Your Business Plan
Note: CD files are available to download when buying the eBook version
In The Promise and Perils of Populism, Carlos de la Torre assembles a group of international scholars to explore the ambiguous meanings and profound implications of grassroots movements across the globe. These trenchant essays explore how fragile political institutions allow populists to achieve power, while strong institutions confine them to the margins of political systems. Their comparative case studies illuminate how Latin American, African, and Thai populists have sought to empower marginalized groups of people, while similar groups in Australia, Europe, and the United States often exclude people whom they consider to possess different cultural values. While analyzing insurrections in Latin America, advocacy groups in the United States, Europe, and Australia, and populist parties in Asia and Africa, the contributors also pose questions and agendas for further research.
This volume on contemporary populism from a comparative perspective could not be more timely, and scholars from a variety of disciplines will find it an invaluable contribution to the literature.
Packed with practical advice, Starting a Business From Home covers how to research your market, business ownership and titles issues, raising money and managing your finances, building and operating a website, writing a business plan, preparing your accounts, taking your product to market and expanding overseas - all from your home. Exercises, end of chapter actions and technical resources in the appendices mean that this is the ultimate practical guide for home-based entrepreneurs. Case studies from around the world showcase best practice and provide inspirational stories from successful businesses that began in the home.
Whether it’s a manager who keeps moving the goal posts, an uncooperative colleague, negative friend, or critical family member, some people are just plain hard to get along with.
Often, your immediate response is to shrink or sulk, become defensive or attack. But there are smarter moves to make when dealing with difficult people. This book explains how to cope with a range of situations with difficult people and to focus on what you can change.
This book will help you to:Understand what makes difficult people tick and how best to handle them Learn ways to confidently stand up to others and resist the urge to attack back Develop strategies to calmly navigate emotionally-charged situations Deal with all kinds of difficult people – hostile, manipulative and the impossible Know when to choose your battles, and when to walk away
Why let someone else’s bad attitude ruin your day? How to Deal With Difficult People arms you with all the tools and tactics you need to handle all kinds of people – to make your life less stressful and a great deal easier.
This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and links to hundreds of valuable resources, Starting a Business For Dummies, 4th UK Edition gives you what you need to make the leap from employee to successful entrepreneur with confidence.
All your favourite, trusted content has been updated including:Laying the groundwork and testing the feasibility of your business idea Writing a winning business plan and finding funding How to operate effectively, including managing your finances and employing people Growing your business and improving performance
New content includes:The latest funding schemes, including government funding and crowdfunding Tendering for public sector work Avoiding business cyber-crime Franchising and pop ups Exporting (the government has set a target of doubling the number of exporting companies by 2020) Environmental impact (a recent survey found 77% of SMEs wanted to know how to measure and improve their environmental impact)
If you're looking to establish, expand, or re-energize a business, the best place to start is with a sound business plan—and this new edition of Business Plans Kit For Dummies is here to help you get you started. From getting your hands on start-up money from investors to successfully growing or reimaging your venture, it offers everything you need to craft a well-defined business plan that will set you on a course to get your business moving in the right direction.
Are you unsure how to draft objectives for managers or deal with displacement? Are you new to hiring employees and need help grasping the ins and outs of creating a new business? No worries! Business Plans Kit For Dummies is brimming with all the tools and expert guidance you need to bring a successful business plan to life and keep your company afloat in any economic environment. Including the latest tips and resources, and packed with lots of helpful examples and sample forms, it offers everything you need to craft a winning business plan and increase the likelihood your business will not only survive, but thrive! Create a sound business plan and clear mission statement Establish and assess your goals and objectives Get start-up money in any economy Increase your business' chances of financial success
If you're a small business owner, investor, or entrepreneur looking for expert guidance on developing and implementing a strategic plan to help your business succeed, Business Plans Kit For Dummies has you covered!
Whether you're buying a second home or looking to invest, the smart money is heading to Eastern Europe. Plan every aspect of your property investment with this expert guide that walks you step-by-step through the property market in 14 countries and helps you weigh up the rewards and the risks of choosing one location over another. Covering the purchasing procedures, legalities, taxes, economy, culture, lifestyle and business opportunities in each country, property expert Colin Barrow provides insider tips to help you make an informed choice and a wise investment.
Colin Barrow has an extensive background in European property and works across a diverse range of related industries. He has researched most international property markets and has first hand experience of buying, building developing and selling over two hundred properties in overseas markets.
Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. This amazing all-in-one guide brings together specialists in finance, bookkeeping,planning, marketing and sales, staffing, taxation and more, all of them eager to share their hard-won expertise with you.Discusses ways to identify new business opportunities and how to put together a business plan Get the scoop on securing the financing you need to get started Includes tips on finding, managing, and retaining excellent staff Offers information on marketing and selling your products or services