Business Plans For Dummies: Edition 3

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Your one-stop guide to creating a winning business plan from scratch

Whether you're starting a new business or growing an established one, you'll need a solid business plan to get you where you want to go. Revised for today's rocky economic climate, this edition of the UK's bestselling business plan guide gives you what you need to map out your business strategy and stay on course – including a complete sample plan that you can easily adapt for your business!

  • Chart your course – assess the current state of your business and where you'd like to take it, and establish clear, achievable objectives

  • Get to know your customers – learn the latest techniques for getting a better idea of who your customers are and what they want

  • Scope out the competition – find out who your competitors are and what it'll take to get your share of the market pie (and theirs)

  • Sort out your finances – construct a value chain, examine your cash flow and calculate a sensible budget

  • Enter the Dragons' Den – convince bankers, investors, venture capitalists and other funding sources your business is a good investment

  • Read the tea leaves – learn to decipher changing cultural, political and technological trends and to alter your strategies as needed

Open the book and find:

  • Tips on developing a sure-fire business strategy

  • How to set realistic objectives

  • Forecasting and budgeting strategies

  • Keys to writing a motivational mission statement

  • How to decipher the latest consumer trends

  • Advice on building your brand and brand loyalty

  • Tips for seeing and seizing opportunities before the competition

  • Ways to adapt your plan to economic change

Learn to:

  • Prepare a watertight business strategy

  • Assess the marketplace

  • Devise a sensible forecast and budget

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About the author

Paul Tiffany is a management consultant and university professor. Steven Peterson is the founder of Home Planet Technologies, a management training company. Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development.

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4.7
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Additional Information

Publisher
John Wiley & Sons
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Published on
May 8, 2012
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Pages
384
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ISBN
9781119943884
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Language
English
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Genres
Business & Economics / Small Business
Political Science / Public Affairs & Administration
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Content Protection
This content is DRM protected.
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Available on Android devices
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Steven D. Peterson
Whether you’re a business beginner with big ideas or an established company looking to review you plans in a changing business environment this practical, user friendly guide gives you everything you need to get started. Complete with an interactive CD packed with planning templates including; planning documents, forms, financial worksheets, checklists, operation surveys and customer profiles in both Word and PDF formats you’ll be armed with all you need to kick start the planning process and create a winning business plan that suits you and your long-term business vision.

Business Plans Kit For Dummies includes UK specific information on:

UK business practice Currency UK business and financial institutions and advisory services UK taxation and VAT Partnerships and Limited company information UK legal practice, contractual considerations and insurance matters UK specific forms UK specific case studies New content covering online business opportunities and resources, alternative ways in to business including franchising, network marketing and buy outs, research methods and choosing suppliers and outsourcing will all be added to the UK edition.

Table of Contents:

Part I: Laying the Foundation for Your Plan

Chapter 1: Starting Your Planning Engine Chapter 2: Generating a Great Business Idea Chapter 3: Defining Your Business Purpose

Part II: Developing Your Plan’s Components

Chapter 4: Understanding Your Business Environment Chapter 5: Charting Your Strategic Direction Chapter 6: Describing Your Business and Its Capabilities Chapter 7: Crafting Your Marketing Plan Chapter 8: Deciphering and Presenting

Part III: Tailoring a Business Plan to Fit Your Needs

Chapter 9: Planning for a One-Person Business Chapter 10: Planning for a Small Business Chapter 11: Planning for an Established Business Chapter 12: Planning for a Not for profit Nonprofit Organization Chapter 13: Planning for an E-Business

Part IV: Making the Most of Your Plan

Chapter 14: Putting Your Plan Together Chapter 15: Putting Your Plan to Work

Part V: The Part of Tens

Chapter 16: Ten Signs That Your Plan Might Need an Overhaul Chapter 17: Ten Ways to Evaluate a New Business Idea Chapter 18: Ten Ways to Fund Your Business Plan Chapter 19: Ten  Sources of Vital Information to underpin your Business Plan Chapter 20: Ten Ways to Use Your Business Plan

 

Note: CD files are available to download when buying the eBook version

 

Peter Thiel
Steven D. Peterson
The fast and easy way to construct a winning business plan

If you're looking to establish, expand, or re-energize a business, the best place to start is with a sound business plan—and this new edition of Business Plans Kit For Dummies is here to help you get you started. From getting your hands on start-up money from investors to successfully growing or reimaging your venture, it offers everything you need to craft a well-defined business plan that will set you on a course to get your business moving in the right direction.  

Are you unsure how to draft objectives for managers or deal with displacement? Are you new to hiring employees and need help grasping the ins and outs of creating a new business? No worries! Business Plans Kit For Dummies is brimming with all the tools and expert guidance you need to bring a successful business plan to life and keep your company afloat in any economic environment. Including the latest tips and resources, and packed with lots of helpful examples and sample forms, it offers everything you need to craft a winning business plan and increase the likelihood your business will not only survive, but thrive! Create a sound business plan and clear mission statement Establish and assess your goals and objectives Get start-up money in any economy Increase your business' chances of financial success

If you're a small business owner, investor, or entrepreneur looking for expert guidance on developing and implementing a strategic plan to help your business succeed, Business Plans Kit For Dummies has you covered!

Paul Tiffany
Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet, sometimes business owners go full speed ahead without even having a destination in mind, much less a map on how to get there. That’s why so many businesses never make it. In today’s competitive marketplace, 3/4 of all new businesses fail within two to three years. Whether you’re launching a new business or working to strengthen or expand an established one, a business plan is your road map to success.

Business Plans For Dummies, 2nd Edition helps you keep your businesses on track and reach your goals. Written by Paul Tiffany, PhD, professor at UC Berkley Haas Business School and the Wharton School of Business and Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and CEO of Strategic Play, it helps you

Realistically determine where your business is and where you want to go Create a detailed business plan and put it into action instead of in a drawer Use the plan to secure financing Prepare for opportunities avoid common pitfalls

In short, Business Plans for Dummies helps you determine where you want your business to go and create a map for getting there. You’ll discover how to:

Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others Clarify and crystallize your company’s mission, vision, and values Analyze your industry and your competition Identify your customers, including their needs, habits, purchase triggers, and decision-making processes Objectively analyze your company’s strengths and weaknesses Analyze your financial situation in order to do realistic forecasts and budgets Recognize trends and anticipate changes, both in the overall economy and in your industry Plan for growth, considering the product life cycle, new products, or new markets Structure your organization and nurture leadership

Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic, business plan that will keep you on course in spite of the inevitable curves and detours in today’s marketplace. It’s a plantastic resource for business owners and entrepreneurs.

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