LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships.
Author David Gowel, the man the Boston Globe has called the "LinkedIn Jedi," delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals. Arguing that LinkedIn is not social media at all, but instead belongs in a category all of its own, the book cuts through the noise in the crowded social media world with practical applications and explains why all professionals should embrace it in order to achieve success faster through relationships. This book:Advises readers how to spur effective network growth by projecting the right message online Demonstrates how to build and enhance readers' online presence Shows readers how to seek targeted introductions to the connections that matter most Explains why LinkedIn has been misunderstood and therefore misused by many users as well as how to correct past LinkedIn mistakes
Partly conceptual, partly autobiographical, and partly technical, The Power in a Link includes success stories from Gowel and other professionals that demonstrate the effectiveness of his techniques.
This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats.
Minimizing the cost of launching your business--and then finding the money you do need.
Most prospective business owners worry about whether they’ll be able to raise sufficient funds to start a business. It’s a legitimate concern. But the same business might cost one person $10,000 to start and another person $25,000. The amount needed depends on how a person thinks about money, and how frugal and resourceful that person is. Skimpy finances can be a blessing, not a curse....
The popular phrase "leading from influence" takes for granted that influence derives chiefly from verbal communication. However, communication is about more than words. To get to the next level in your career, you must communicate with your entire self.
What Your Body Says gives you the straight-up "how-to" on unifying what you say with what you do, allowing you to better connect with other people and reach your full leadership potential. It gives you a clear and simple process to follow, all drawn from an intense study of how language impacts people's lives and emotions. Filled with useful tools, strategies, and techniques, this book gives you the key toSpeak intelligently while looking smart, engaging and real Deliver unpleasant messages without pain or guilt Having a committee meeting and getting something done And more
Written by Sharon Sayler, a highly accomplished expert in marketing, presentations, and body language, What Your Body Says is the only guide you need to achieve the competitive edge in your personal and business communication style.
It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or freelancers, or developing a sideline.
But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, developing multiple revenue streams, and bringing in a steady flow of new clients can be a daunting prospect.
Dorie Clark, a successful entrepreneur and author, has done it all. And in Entrepreneurial You she provides a blueprint for professional independence, with insights and advice on building your brand, monetizing your expertise, and extending your reach and impact online. In short, engaging chapters she outlines the necessary elements and concrete tactics for entrepreneurial success. She shares the stories of entrepreneurs of all kinds--from consultants and coaches to podcasters, bloggers, and online marketers--who have generated six- and seven-figure incomes.
This book will be your hands-on guide to building a portfolio of revenue streams, both traditional and online, so that you can liberate yourself financially and shape your own career destiny.