"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?
In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).
Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.
In Call of the Reed Warbler, Charles Massy explores regenerative agriculture and the vital connection between our soil and our health.
It is the story of how a grassroots revolution—a true underground insurgency—can save the planet, help reduce and reverse climate change, and build healthy people and healthy communities, pivoting significantly on our relationship with growing and consuming food.
Using his personal experience as a touchstone—from an unknowing, chemical-using farmer with dead soils to a radical ecologist farmer carefully regenerating a 2000-hectare property to a state of natural health—Massy tells the real story behind industrial agriculture and the global profit-obsessed corporations driving it. With evocative stories, he shows how other innovative and courageous farmers are finding a new way.
At stake is not only a revolution in human health and in our communities, but the very survival of the planet. For farmers, backyard gardeners, food buyers, health workers, policy makers, and public leaders alike, Call of the Reed Warbler offers a tangible path forward and a powerful and moving paean of hope.
It’s not too late to regenerate the earth. Call of the Reed Warbler shows the way forward for the future of our food supply, our planet, and our health.