Ward Edwards (1927-2005) received his Ph.D. in Psychology from Harvard University. He was the recipient of many awards including the Frank P. Ramsey Award from the Decision Analysis Society of INFORMS in 1988 and the Distinguished Scientific Contributions Award in Applied Psychology from the American Psychological Association in 1996. He wrote more than one hundred journal articles and books including Decision Analysis and Behavioral Research and Utility Theories: Measurement and Applications.
Ralph F. Miles, Jr., received his Ph.D. in Physics from the California Institute of Technology and is a consultant in risk and decision analysis. He was the editor and coauthor of Systems Concepts and has written many articles. Until 1991, he worked as an engineer, supervisor, and manager in the Jet Propulsion Laboratory at the California Institute of Technology.
Detlof von Winterfeldt is Professor and Deputy Dean of the School of Policy, Planning, and Development at the University of Southern California. He is also Director of the Homeland Security Center for Risk and Economic Analysis of Terrorist Events at USC. He received his Ph.D. in Psychology from the University of Michigan. He cowrote Decision Analysis and Behavioral Research with Ward Edwards.
So are we in a position to make better choices today than we were a decade ago? Certainly there are some who believe so. Psychologists claim we are subject to hidden mental processes that lead us to one thing rather than another; economists offer predictions about what people will buy; and some philosophers claim that our choices echo our evolutionary past.
Are these claims merited? Do they reflect the beginnings of a new science of choice? This book offers a critical overview of these and other claims, showing where they are justified and where they are exaggerated. It will be an essential reference for anyone interested in whether science can help us to understand both the ways people make choices in their everyday lives and how these may be changing.
Written by Martin Manser, a leading expert on decision making in a business context, this book quickly teaches you the insider secrets you need to know to in order to choose the right path.
The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.
So what are you waiting for? Let this book put you on the fast track to success!
For courses in Decision Making and Engineering.
The Fundamentals of Analyzing and Making Decisions
Foundations of Decision Analysis is a groundbreaking text that explores the art of decision making, both in life and in professional settings. By exploring themes such as dealing with uncertainty and understanding the distinction between a decision and its outcome, the First Edition teaches readers to achieve clarity of action in any situation.
The book treats decision making as an evolutionary process from a scientific standpoint. Strategic decision-making analysis is presented as a tool to help students understand, discuss, and settle on important life choices. Through this text, readers will understand the specific thought process that occurs behind approaching any decision to make easier and better life choices for themselves.