Leander Kahney offers a detailed portrait of the English art school student with dyslexia who became the most acclaimed tech designer of his generation. Drawing on interviews with Ive’s former colleagues and Apple insiders, Kahney “takes us inside the creation of these memorable objects.” (The Wall Street Journal)
The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world.
Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.
Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. It's about who will control the content on those devices and where that content will come from—about the future of media and the Internet in Silicon Valley, New York, and Hollywood.
Steve Jobs was a remarkable man who wanted to unify the world through technology. For him, the point was to set people free with tools to explore their own unique creativity. Chrisann Brennan knows this better than anyone. She met him in high school, at a time when Jobs was passionately aware that there was something much bigger to be had out of life, and that new kinds of revelations were within reach.
The Bite in the Apple is the very human tale of Jobs's ascent and the toll it took, told from the author's unique perspective as his first girlfriend, co-parent, friend, and—like many others—object of his cruelty. Brennan writes with depth and breadth, and she doesn't buy into all the hype. She talks with passion about an idealistic young man who was driven to change the world, about a young father who denied his own child, and about a man who mistook power for love. Chrisann Brennan's intimate memoir provides the reader with a human dimension to Jobs' myth. Finally, a book that reveals a more real Steve Jobs.
Říká se, že jestliže byl Steve
Jobs tělem Apple, je Jony Ive jeho duší. Na veřejnosti tichý a nenápadný muž patří
k nejoriginálnějším průmyslovým designérům současnosti. Kancelář, kde
tráví 70 hodin týdně, je obestřena tajemstvím, přístup dovnitř má jen pár vyvolených.
Skrývat přitom není co – stůl, lampa, židle. Víc Ive k práci nepotřebuje.
Iveho cesta mezi špičky průmyslového
designu začala na počátku devadesátých let. Krátce poté, v roce 1999, pak byl
v žebříčku MIT Technology Review TR100 zařazen mezi 100 nejvýznamnějších
inovátorů na světě do 35 let, v roce 2008 jej Daily Telegraph označila za
nejvlivnějšího Brita ve Spojených státech a roku 2012 jej britská královna
pasovala na rytíře.
Jony Ive patří
k nejinspirativnějším osobnostem současnosti. Čtenářům jej představuje
biografie Leandera Kahneye. Navrhnout nový Mac vás sice nenaučí, vidět věci
jinak ale ano.
Více o knize na http://www.bluevision.cz/jony-ive/