WTF?: What's the Future and Why It's Up to Us

Random House

‘The man who can really make a whole industry happen.’ Eric Schmidt, Executive Chairman of Google

A punchy and provocative book . . . WTF? is an insightful and heartfelt plea, daring us to reimagine a better economy and society.Financial Times


Renowned as ‘the Oracle of Silicon Valley’, Tim O’Reilly has spent three decades exploring the world-transforming power of information technology. Now, the leading thinker of the internet age turns his eye to the future – and asks the questions that will frame the next stage of the digital revolution:

· Will increased automation destroy jobs or create new opportunities?
· What will the company of tomorrow look like?
· Is a world dominated by algorithms to be welcomed or feared?
· How can we ensure that technology serves people, rather than the other way around?
· How can we all become better at mapping future trends?

Tim O’Reilly’s insights create an authoritative, compelling and often surprising portrait of the world we will soon inhabit, highlighting both the many pitfalls and the enormous opportunities that lie ahead.


‘Tim O’Reilly has been at the cutting edge of the internet since it went commercial.’ New York Times

‘O’Reilly’s ability to quickly identify nascent trends is unparalleled.’ Wired

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About the author

Tim O’Reilly is widely recognised as the leading thinker of Silicon Valley. As the founder and CEO of the publishing company O’Reilly Media, he has become famous for spotting technology with world-shaking potential – from launching the world’s first commercial website in 1993, via popularising terms like ‘Web 2.0’ and ‘OpenSource’ in the early 2000s, to advising the White House on its tech policies over the last decade. O’Reilly is also a partner of the venture capital firm O’Reilly AlphaTech, and sits on the boards of Maker Media, Code for America, PeerJ, Civis Analytics and PopVox. He lives in Oakland, California.
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Additional Information

Publisher
Random House
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Published on
Oct 19, 2017
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Pages
448
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ISBN
9781473537842
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Language
English
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Genres
Business & Economics / E-Commerce / General
Business & Economics / Economics / General
Business & Economics / Industries / Computers & Information Technology
Science / Philosophy & Social Aspects
Social Science / Future Studies
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Content Protection
This content is DRM protected.
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WTF? can be an expression of amazement or an expression of dismay. In today’s economy, we have far too much dismay along with our amazement, and technology bears some of the blame. In this combination of memoir, business strategy guide, and call to action, Tim O'Reilly, Silicon Valley’s leading intellectual and the founder of O’Reilly Media, explores the upside and the potential downsides of today's WTF? technologies. 

What is the future when an increasing number of jobs can be performed by intelligent machines instead of people, or done only by people in partnership with those machines? What happens to our consumer based societies—to workers and to the companies that depend on their purchasing power? Is income inequality and unemployment an inevitable consequence of technological advancement, or are there paths to a better future? What will happen to business when technology-enabled networks and marketplaces are better at deploying talent than traditional companies? How should companies organize themselves to take advantage of these new tools? What’s the future of education when on-demand learning outperforms traditional institutions? How can individuals continue to adapt and retrain? Will the fundamental social safety nets of the developed world survive the transition, and if not, what will replace them? 

O'Reilly is "the man who can really can make a whole industry happen," according to Eric Schmidt, Executive Chairman of Alphabet (Google.) His genius over the past four decades has been to identify and to help shape our response to emerging technologies with world shaking potential—the World Wide Web, Open Source Software, Web 2.0, Open Government data, the Maker Movement, Big Data, and now AI. O’Reilly shares the techniques he's used at O’Reilly Media  to make sense of and predict past innovation waves and applies those same techniques to provide a framework for thinking about how today’s world-spanning platforms and networks, on-demand services, and artificial intelligence are changing the nature of business, education, government, financial markets, and the economy as a whole. He provides tools for understanding how all the parts of modern digital businesses work together to create marketplace advantage and customer value, and why ultimately, they cannot succeed unless their ecosystem succeeds along with them.

The core of the book's call to action is an exhortation to businesses to DO MORE with technology rather than just using it to cut costs and enrich their shareholders. Robots are going to take our jobs, they say. O'Reilly replies, “Only if that’s what we ask them to do! Technology is the solution to human problems, and we won’t run out of work till we run out of problems." Entrepreneurs need to set their sights on how they can use big data, sensors, and AI to create amazing human experiences and the economy of the future, making us all richer in the same way the tools of the first industrial revolution did. Yes, technology can eliminate labor and make things cheaper, but at its best, we use it to do things that were previously unimaginable! What is our poverty of imagination? What are the entrepreneurial leaps that will allow us to use the technology of today to build a better future, not just a more efficient one? Whether technology brings the WTF? of wonder or the WTF? of dismay isn't inevitable. It's up to us!

 

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