They tried to hang him with headlines. So he bought the rope. When the press came for Dr. Robert S. Shumake — the helicopter over his daughter's house, the hit pieces, the four-step playbook of Dismiss, Discredit, Demonize, Destroy — he had a choice: fight the rope or buy it. He bought it. Today he owns 3,237 publications, including some of the most storied mastheads in American media. I Bought the Nooses is a three-generation story. His grandmother made curtains from newspapers to keep the Detroit winter out. His mother ran a printing press for $37 a week. He bought the machine itself. Part memoir, part exposé of the Clickbait Economy, part step-by-step blueprint, this book takes you inside the General Motors boardroom, through the 2008 collapse when Goldman Sachs pulled out and a $120 million capital stack had to be rebuilt, past the raids, the courtrooms, and the fires — and into the architecture of the empire that rose from it all. You'll learn the four pillars of the blueprint — Capital, Narrative, Consciousness, and Legacy — how the media machine really works, how to see the hit piece coming before it's written, and how to turn the tools of your destruction into the instruments of your liberation. The machine is ours now. It's time to build.
They tried to hang him with headlines. So he bought the rope. When the press came for Dr. Robert S. Shumake — the helicopter over his daughter's house, the hit pieces, the four-step playbook of Dismiss, Discredit, Demonize, Destroy — he had a choice: fight the rope or buy it. He bought it. Today ...