UNDERDOG THINKING: A Bold Idea, a Business Adventure and 101 Lessons Learned Along the Way

Atul Vir

About this ebook

Underdog Thinking is real-life business adventure story that follows the journey of an Indian Immigrant to the U.S. who was told he “didn’t know a damn thing about American business.” But as opportunity would have it, a short time later he found himself an accidental entrepreneur with a front row ticket to the ins and outs of launching and growing a business. He was flying high on his growing success—until a fateful moment when everything changed. As businesses rise and fall to the tune of supply and demand, sometimes the harshest betrayals come out of nowhere, when you least expect it—as do the surprising sparks of hope. When an unforeseen circumstance initiates a chain of events that leave him at a crossroads he must make the tough call: to give in and give up, or push through and win. CEO, business ethics thought leader, speaker and author Atul Vir has lived that story. And even in the darkest moments when failure seemed most imminent, he drew on the work ethic instilled from his earliest days, and his commitment to do right by his customers—to bring his dream up from the ashes and back to life. In his new book, Underdog Thinking, Vir inspires readers to face any challenge that comes their way—with practical business lessons for every step of the journey gleaned from his experience as both an immigrant building a business and as CEO of Equator Appliances for more than 25 years. The book dives into current themes dominating the business landscape, including: global business, overcoming failure, bootstrapping, securing financing, immigration and what innovation truly means. While many people offer sage advice on these topics, Vir’s lessons are paired with a unique, captivating story and more than two decades of entrepreneurial expertise in an industry dominated by much bigger players—major multinational corporations.

About the author

Atul Vir is a hands-on CEO, seasoned entrepreneur, inventor, business ethics thought leader, speaker and author living the American Dream. He’s lived on 4 continents, making his way from India to Europe to Africa and finally, to the U.S. His business acumen has been featured on CBS, HGTV, Oprah, Fortune, Popular Mechanics, The New York Times, and The Wall Street Journal. His company, Equator Advanced Appliances, has been listed as one of the Top 100 fastest growing companies in Houston for 3 years in a row, and he holds 18 patents for appliance technology. His award-winning products are sold in the home, recreational vehicle and marine markets.

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