Intellectual Property Asset Management provides business and management students at all levels with an accessible-straight-forward explanation of what the main Intellectual Property rights are and how these rights are protected. Locating the subject squarely in a business context and using case studies and examples throughout drawn from a wide range of business organisations, it explains how an organisation can exploit their rights through licensing, franchising and other means in order to make the best possible use of their IP assets.
This book will provide students with:
• the basic Intellectual Property law knowledge needed to identify a potential IP issue
• the tools and understanding to assess an IP breach
• the ability to identify where the problem cannot be solved in house and where expert legal assistance is required
• the knowledge required to work effectively with lawyers and other legal professionals to achieve the desired outcome
Here’s why you need an E&E to help you study throughout the semester:Clear explanations of each class topic, in a conversational, funny style. Features hypotheticals similar to those presented in class, with corresponding analysis so you can use them during the semester to test your understanding, and again at exam time to help you review. It offers coverage that works with ALL the major casebooks, and suits any class on a given topic.
The Examples & Explanations series has been ranked the most popular study aid among law students because it is equally as helpful from the first day of class through the final exam.