In-depth Analysis of Cultural Keywords: It provides a deep analysis and explanation of core cultural concepts essential for understanding the Filipino psyche, such as Kapwa (Shared Self), Hiya (Shame/Decorum), Utang na Loob (Debt of Gratitude), and Bayanihan (Communal Spirit).
Balance of Practicality and Theory: It offers information that satisfies a wide range of readers, from essential tips and etiquette for travelers to the social systems, historical background, political structures, and contemporary issues necessary for business professionals, researchers, and long-term residents.
Multi-faceted Perspectives: It helps readers achieve a three-dimensional understanding of the Philippines' diversity by deeply exploring the cultural differences and characteristics of its major regions, including Luzon, Visayas, and Mindanao.
He began his career at Samsung Electronics' headquarters as part of the 34th open recruitment class, working in the Strategic Planning Division's Human Resources team. There, he was responsible for talent acquisition and labor relations, honing a sharp insight into organizations and people. He later founded an IT firm, where he developed and managed solutions, demonstrating his expertise in building systems and solving problems across both large corporations and venture businesses.
Currently, as President of the International Career Development Association, he helps countless individuals develop their job competencies and advance their careers. He is also a certified Korean language instructor, dedicated to teaching language and culture.
This book is the culmination of his long-term residence in the Philippines, where he applied his systematic thinking and deep understanding of people to distill the raw experiences he gained as a Korean navigating the local culture. He goes beyond theoretical analysis to share the living essence of Philippine culture, aiming to reduce the trial and error that readers might otherwise face.
His Drone Pilot Instructor license reflects his relentless curiosity and expertise, which have driven him to explore the new world of the Philippines in depth and provide readers with the most accurate map possible.
Credentials and Publications:
Present: President, International Career Development Association
Former: HR Team, Strategic Planning Division, Samsung Electronics Headquarters
Unmanned Multicopter (Drone) Pilot Instructor, 1st Class
Korean Language Teacher Certificate (21-22-0754)
Korean Nouns Level 1 (Nov. 2023)
A+ in the Workplace: What to Do in These Situations (Nov. 2023)
Becoming a Camtasia Expert (July 2020)
Becoming a Google Expert (Mar. 2018)