Filled with personal examples and stories from almost forty years in business, Briggs demonstrates the importance of the customer and of providing quality customer service with seven simple concepts. He shows that, because the customer: Has a need, you have a job to do Has a choice, you must be the better choice Has sensibilities, you must be considerate Has urgency, you must be quick Is unique, you must be flexible Has high expectations, you must excel Has influence, you have the hope of more customers Seven Recipes for Success in Business details the importance of thinking of the customer first each and every time and treating the customer the way you would like to be treated. By following these simple concepts, success will flourishall because of the customer.
Frank D. Briggs has worked in many jobs providing customer service for more than thirty-nine years. He currently lives in Coeur d’ Alene, Idaho.