Indian Youth in a Transforming World: Attitudes and Perceptions underlines that Indian youth reflect an authentic multiplicity of aspirations, 'world views' and interest, quite like the rich tapestry of India's diversity. It indicates that they are a mix of continuity with change. However, they stand distinct in many ways from the youth the world over. This book is also likely to break some myths related to the youth, opening avenues for new debates. For example, the study reveals that there is hardly any decline in interest in politics between two generations.
The book would be invaluable for professionals in advertising and other media sectors and all those involved in market research. Students and teachers of specialized psychology courses, behavioural sociology, political sociology, social change and modernization will also find it useful.
Sanjay Kumar is Professor and Director of Centre for the Study of Developing Societies (CSDS) since 2014. His core area of research is electoral politics, but he has also been engaged in research on Indian youth, state of democracy, and slums of Delhi. He has directed several national-level studies, most important being the series of National Election Study (NES) conducted by Lokniti–CSDS since 1996.
Earlier, he had authored Changing Electoral Politics in Delhi: From Caste to Class; co-authored (with Peter Ronald de Souza and Sandeep Shastri) Indian Youth in a Transforming World: Attitudes and Perceptions; edited Indian Youth and Electoral Politics: An Emerging Engagement; and co-edited (with Suhas Palshikar and Sanjay Lodha) Electoral Politics in India: Resurgence of the Bharatiya Janata Party and (with Christophe Jaffrelot) Rise of the Plebeians? The Changing Face of Indian Legislative Assemblies. He has contributed chapters in several edited volumes and research journals and writes regularly for national newspapers. He is also a known face on Indian television as an expert on elections.
Originally published in 1981.
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The authors elaborate on various methods that are used for measuring voters' opinions, attitudes, and perceptions. They discuss the advantages and disadvantages of each method to capture the multiplicity of the electoral experience of diverse voters across different settings in India. This they accomplish utilizing their long experience of conducting national- and state-level election surveys in India and by simultaneous studies using different methodologies.
The authors trace the tradition of measuring voting behavior in India from a historical perspective, beginning with a constituency-level study of the Poona Lok Sabha constituency in 1967. They move on to discuss in great detail the survey method for measuring voting behavior widely used in the 1990s and even after that.
The book introduces to the readers details of conducting election surveys, that is, sampling, questionnaire design, field work and data collection, data entry and analysis, and challenges in estimating vote share based on surveys. It also delves into the various challenges and hurdles in translating vote estimates into seat estimates, with the nature of the political contest varying from one state to another. The book poses the major challenges in measuring the voting behavior of Indian voters and tries to offer possible solutions to meet these challenges.
This is the first comprehensive study of the sociological profile of Indian political personnel at the state level. It examines the individual trajectory of 16 states, from the 1950s to 2000s, according to one dominant parameter—the evolution of the caste background of their elected representatives known as Members of the Legislative Assembly, or MLAs. The study also takes into account other variables like occupation, gender, age and education.