Media Management in the Age of Giants: Business Dynamics of Journalism. Second Edition.

UNM Press
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The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

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About the author

Dennis F. Herrick has extensive media experience including ten years as a daily newspaper reporter, eight years as a congressional chief of staff, and twelve years as owner and publisher of a group of weekly newspapers. He taught at the University of Iowa and is an emeritus member of the journalism faculty at the University of New Mexico.

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Additional Information

Publisher
UNM Press
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Published on
Aug 15, 2012
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Pages
416
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ISBN
9780826351647
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Language
English
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Genres
Language Arts & Disciplines / Journalism
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Content Protection
This content is DRM protected.
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Available on Android devices
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In this Second Edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.'
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With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations.

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This is the essential guide to change and management in the media industries – ideal for students of media studies, media economics and media management.

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The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

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Perhaps, but who can afford to ignore these findings?


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For this third edition, the authors have added six new chapters and updated the text throughout, bringing it in line with today’s development environments and challenges. For example, the book now discusses pathologies of leadership that hadn’t previously been judged to be pathological; an evolving culture of meetings; hybrid teams made up of people from seemingly incompatible generations; and a growing awareness that some of our most common tools are more like anchors than propellers. Anyone who needs to manage a software project or software organization will find invaluable advice throughout the book.

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