Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations.
A revolution is under way. But it's not about tearing down the old guard. It's about building, it's about creating, it's about breathing life into groundbreaking new ideas. It's called the Maker Movement, and it's changing the world.
Mark Hatch has been at the forefront of the Maker Movement since it began. A cofounder of TechShop--the first, largest, and most popular makerspace--Hatch has seen it all. Average people pay a small fee for access to advanced tools--everything from laser cutters and milling machines to 3D printers and AutoCAD software. All they have to bring is their creativity and some positive energy. Prototypes of new products that would have cost $100,000 in the past have been made in his shop for $1,000.
The Maker Movement is where all the next great inventions and innovations are happening--and you can play a part in it.
The Maker Movement Manifesto takes you deep into the movement. Hatch describes the remarkable technologies and tools now accessible to you and shares stories of how ordinary people have devised extraordinary products, giving rise to successful new business ventures. He explains how economic upheavals are paving the way for individuals to create, innovate, make a fortune--and even drive positive societal change--with nothing more than their own creativity and some hard work.
It's all occurring right now, all around the world--and possibly in your own neighborhood.
The creative spirit lives inside every human being. We are all makers. Whether you're a banker, lawyer, teacher, tradesman, or politician, you can play an important role in the Maker society.
So fire up your imagination, read The Maker Movement Manifesto--and start creating!
Praise for The Maker Movement Manifesto
"It’s the same revolutionary innovation model, but now applied to one of the biggest industries in the world—manufacturing."
--Chris Anderson, CEO, 3D Robotics, and former Editor-in-Chief, Wired
"He (Henry Ford) probably would have started in TechShop."
--Bill Ford, Executive Chairman, Ford Motor Company, and great-grandson of Henry Ford
"We are heading into a new age of manufacturing . . . Hatch has a front-row seat and has written the must-follow guide to democratize this new age. This is the book I wish every American would use. It contains the keys to the future of work and joy for everyone."
--Robert Scoble, Startup Liaison Officer, Rackspace
“TechShop is the garage that Thomas Edison wished he had, and thanks to Mark Hatch, it’s open it to the public. This book is a lifeline to a country with a skills gap that threatens to swallow us all. For aspiring inventors and entrepreneurs, The Maker Movement Manifesto is a ‘celebration in the making’—even if the only thing you make is a mess.”
--Mike Rowe, Dirty Jobs
"Mark’s book is pitch-perfect on why the Maker Movement is so important for our collective future."
--Beth Comstock, CMO and SVP, GE
Bountiful resources, a mass market, and the industrial revolution gave entrepreneurs broad scope. In Europe, the state and the church kept private organizations small and required consideration of the public good. In America, the courts and business-steeped legislators removed regulatory constraints over the century, centralizing industry and privatizing the railroads. Despite resistance, the corporate form became the model for the next century. Bureaucratic structure spread to government and the nonprofits. Writing in the tradition of Max Weber, Perrow concludes that the driving force of our history is not technology, politics, or culture, but large, bureaucratic organizations.
Perrow, the author of award-winning books on organizations, employs his witty, trenchant, and graceful style here to maximum effect. Colorful vignettes abound: today's headlines echo past battles for unchecked organizational freedom; socially responsible alternatives that were tried are explored along with the historical contingencies that sent us down one road rather than another. No other book takes the role of organizations in America's development as seriously. The resultant insights presage a new historical genre.
Chapters on the United States and Japan offer a sort of yardstick by which to measure and compare the diffusion and the impact of the Internet in other Asian countries, including China, Korea, Taiwan, and Singapore. Appealing to readers interested in the development of the Asian region, technological innovation, and international communication, Cyberpath to Development in Asia offers an acute study of how a global phenomenon continues to manifest itself in a crucial part of the globe.
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.