In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you.
The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on:
Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.
Andrea Belz, MBA, Ph.D., is an expert in technology commercialization who provides guidance to global leaders in innovation, including the Jet Propulsion Laboratory and the California Institute of Technology. Her combination of technology review and business analysis has been used by groups ranging from General Electric to NASA.
“[Crucial Conversations] draws our attention to those defining moments that literally shape our lives, our relationships, and our world. . . . This book deserves to take its place as one of the key thought leadership contributions of our time.”
—from the Foreword by Stephen R. Covey, author of The 7 Habits of Highly Effective People
“The quality of your life comes out of the quality of your dialogues and conversations. Here’s how to instantly uplift your crucial conversations.”
—Mark Victor Hansen, cocreator of the #1 New York Times bestselling series Chicken Soup for the Soul®
The first edition of Crucial Conversations exploded onto the scene and revolutionized the way millions of people communicate when stakes are high. This new edition gives you the tools to:Prepare for high-stakes situations Transform anger and hurt feelings into powerful dialogue Make it safe to talk about almost anything Be persuasive, not abrasive
“Fast, fun and immensely practical.”
—JOE SULLIVAN, Founder, Flextronics
“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.”
—JOSH WHITFORD, Founder, Echelon Media
“What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.”
—RALPH CRAM, Investor
“Pitch Anything offers a new method that will differentiate you from the rest of the pack.”
—JASON JONES, Senior Vice President, Jones Lang LaSalle
“If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.”
—STEVEN WALDMAN, Principal and Founder, Spectrum Capital
“Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.”
—LOUIE UCCIFERRI, President, Regent Capital Group
“I use Oren’s unique strategies to sell deals, raise money, and handle tough situations.”
—TAYLOR GARRETT, Vice President, White Cap
“A counter-intuitive method that works.”
—JAY GOYAL, CEO, SumOpti
About the Book:
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation.
Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.
Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:
Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision
One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours.
Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience—and you’ll have more funding and support than you ever thought possible.
"A tremendous resource for parents and professionals alike."
--Thomas Atwood, president and CEO, National Council for Adoption
The adoption of a child is always a joyous moment in the life of a family. Some adoptions, though, present unique challenges. Welcoming these children into your family--and addressing their special needs--requires care, consideration, and compassion.
Written by two research psychologists specializing in adoption and attachment, The Connected Child will help you:Build bonds of affection and trust with your adopted child Effectively deal with any learning or behavioral disorders Discipline your child with love without making him or her feel threatened
"A must-read not only for adoptive parents, but for all families striving to correct and connect with their children."
--Carol S. Kranowitz, author of The Out-of-Sync Child
"Drs. Purvis and Cross have thrown a life preserver not only to those just entering uncharted waters, but also to those struggling to stay afloat."
--Kathleen E. Morris, editor of S. I. Focus magazine
"Truly an exceptional, innovative work . . . compassionate, accessible, and founded on a breadth of scientific knowledge and clinical expertise."
--Susan Livingston Smith, program director, Evan B. Donaldson Adoption Institute
"The Connected Child is the literary equivalent of an airline oxygen mask and instructions: place the mask over your own face first, then over the nose of your child. This book first assists the parent, saying, in effect, 'Calm down, you're not the first mom or dad in the world to face this hurdle, breathe deeply, then follow these simple steps.' The sense of not facing these issues alone--the relief that your child's behavior is not off the charts--is hugely comforting. Other children have behaved this way; other parents have responded thusly; welcome to the community of therapeutic and joyful adoptive families."
--Melissa Fay Greene, author of There is No Me Without You: One Woman's Odyssey to Rescue Africa's Children