About this ebook
More than you think. Before someone gets to know you as a client, they see you through your marketing. High-pressure sales, relentless ads and complicated funnels rely on fear and manipulation. Is this how you want to start a client relationship?
Marketing advice for big brands or ecommerce doesn't work for coaches, consultants or freelancers. Tactics, pressure and persuasion rarely attract good clients. When you're marketing yourself and your work, your marketing is a reflection of you.
There is another way. Marketing can be both ethical and effective. It's time to reframe your marketing.
This book is a practical guide for people who run their own businesses. The 3-step plan will give you clarity about who you want to work with, what value you can offer them and why they can trust you to deliver it.
Reframing Marketing is an alternative to ego-driven bulldozer marketing - no more slick tactics, get-rich-quick schemes or high-pressure sales pitches. This book is about ethical marketing that is manageable and connects you with clients who are ready to say yes.
I don't believe in tick-box lists or quick fixes that work for everyone, every time - marketing is more personal than that.
This book takes you step by step through creating your own effective and ethical personal marketing plan.
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About the author
Simon Batchelar is a marketing mentor and the co-founder of Pallant Digital, the digital marketing agency they have run for 20 years. During that time, they have transformed over 400 small businesses. Drawing on their experience with freelancers and solopreneurs, Simon developed the proven techniques for more ethical marketing in this book.
Previously in audio production, Simon has also worked with some of the world’s biggest brands – including BMW, Ford, Audi, Volvo, IBM, HP, Adobe and GSK – not to mention working on BAFTA and OSCAR award-winning TV series. A career highlight was recording the sound for a documentary, Piano To Zanskar, about an expedition to carry a piano over the Himalayas.
