Content Marketing For Dummies

Sold by John Wiley & Sons
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Get the whole picture and learn to create a successful online content marketing program

Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.

  • Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business
  • Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid
  • Shows how to create content and get it published online in long or short form
  • Offers plenty of tips, case studies, and worksheets to ensure success

Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.

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About the author

Susan Gunelius is a 20-year marketing veteran and President and CEOof KeySplash Creative, Inc. Her marketing-related content appears onForbes.com, MSNBC.com, and other business-oriented sites. She is the author of Blogging All-in-One For Dummies and Google Blogger For Dummies. Susan speaks about these topics at events around the world.
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Additional Information

Publisher
John Wiley & Sons
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Published on
May 12, 2011
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Pages
360
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ISBN
9781118093788
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Language
English
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Genres
Business & Economics / E-Commerce / Internet Marketing
Political Science / Public Affairs & Administration
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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