As much as 95% of our decisions are made by the subconsciousmind. As a result, the world's largest and most sophisticatedcompanies are applying the latest advances in neuroscience tocreate brands, products, package designs, marketing campaigns,store environments, and much more, that are designed to appealdirectly and powerfully to our brains.
The Buying Brain offers an in-depth exploration of howcutting-edge neuroscience is having an impact on how we make, buy,sell, and enjoy everything, and also probes deeper questions on howthis new knowledge can enhance customers' lives. The BuyingBrain gives you the key to
• Brain-friendly product concepts, design, prototypes, andformulation
• Highly effective packaging, pricing, advertising, andin-store marketing
• Building stronger brands that attract deeper consumerloyalty
A highly readable guide to some of today's most amazingscientific findings, The Buying Brain is your guide to theultimate business frontier - the human brain.
Neuromarketing is a controversial new field whereresearchers study consumers' brain responses toadvertising and media. Neuromarketing and the brain sciencesbehind it provide new ways to look at the age-oldquestion: why do consumers buy? NeuromarketingFor Dummies goes beyond the hype to explain thelatest findings in this growing and oftenmisunderstood field, and shows business owners andmarketers how neuromarketing really works and how theycan use it to their advantage. You'll get a firm grasp onneuromarketing theory and how it is impacting researchin advertising, in-store and online shopping,product and package design, and much more. Topicsinclude:How neuromarketing worksInsights from the latest neuromarketing researchHow to apply neuromarketing strategies to any level ofadvertising or marketing, on any budgetPractical techniques to help your customers develop bonds withyour products and servicesThe ethics of neuromarketing
Neuromarketing for Dummies demystifies the topic forbusiness owners, students, and marketers and offers practical waysit can be incorporated into your existing marketing plans.
Brainfluence explains how to practically applyneuroscience and behavior research to better market to consumers byunderstanding their decision patterns. This application, calledneuromarketing, studies the way the brain responds to variouscognitive and sensory marketing stimuli. Analysts use this tomeasure a consumer's preference, what a customer reacts to, and whyconsumers make certain decisions. With quick and easy takeawaysoffered in 60 short chapters, this book contains key strategies fortargeting consumers through in-person sales, online and print ads,and other marketing mediums.
This scientific approach to marketing has helped many well-knownbrands and companies determine how to best market their products todifferent demographics and consumer groups. Brainfluenceoffers short, easy-to-digest ideas that can be accessed in anyorder.Discover ways for brands and products to form emotional bondswith customersIncludes ideas for small businesses and non-profitsRoger Dooley is the creator and publisher ofNeuromarketing, the most popular blog on using brain andbehavior research in marketing, advertising, and sales
Brainfluence delivers the latest insights and research,giving you an edge in your marketing, advertising, and salesefforts.
Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as:The 6 stimuli that always trigger a responseThe 4 steps to align content and delivery of your messageThe 6 message building blocks to address the "old brain"The 7 powerful impact boosters to set your delivery apart from the rest
Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others.