This practical text strives to further the autonomy of the profession by presenting an A-to-Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.
Dr. Taylor has more than 20 years of clinical, teaching, and business management experience in a wide variety of settings. He is also the editor-in-chief of Audiology Practices, the quarterly journal of the Academy of Doctors of Audiology, and a frequent contributor to AudiologyOnline as well as the HearingHealthMatters.org blog.
Dr. Taylor has written and lectured extensively on several topics, including practice management and evidence-based hearing aid selection and fitting approaches. He received his master's degree in audiology from the University of Massachusetts Amherst and his doctorate of audiology from Central Michigan University. He currently resides in Minneapolis.
Quality in Audiology provides a detailed road map for how both clinicians and business managers alike can apply various components of Six Sigma, Total Quality Management and other quality initiatives to improve both the delivery of services to patients and the overall performance of their practice. It covers everything from the reception area to the marketing and operations of the practice. This book provides readers with several tools as well as a step-by-step plan for improving quality across all facets of their practice.
In Pseudohypacusis: False and Exaggerated Hearing Loss, Dr. Peck has amassed information on the subject of this condition in ways never before accomplished. He has included all related subjects and has treated the different theories and beliefs in impartial and logical ways. This is both a practical text with adequate 'how to' application and a scholarly piece. Each subject is carefully examined and exhaustively covered in unbiased ways with clear and direct writing. This text belongs on the shelves of practicing clinicians and should be added to the reading lists of courses taken by candidates for the Doctor of Audiology degree.
Consultative Selling Skills for Audiologists outlines a specific system that blends several innovative clinical tests, such as the QuickSIN and Acceptable Noise Level test, with proven interpersonal communication strategies that enhance the audiologist's persuasiveness in a commercial working environment. Based on nearly 20 years of experience, the author shares case studies to illustrate common clinical scenarios routinely encountered in a busy dispensing practice, and how a selling system can help increase effectiveness.
Whether you are a recent Au.D graduate or a seasoned hearing health care professional, this book is packed with plenty of useful, patient-centered strategies to help you excel in your clinic when you are knee-to-knee with any patient. The path to professional independence and financial security largely rests with your ability to sell. By blending the art of effective communication with innovative pre-fitting clinical tests,Consultative Selling Skills for Audiologists will provide you with the tools you need to be a more successful audiologist in a either commercial or medical environment.
This text also describes how rapid advances in technology, including the Internet as well as new visual and auditory technologies, have not only created opportunities for Deaf people to influence how technology can be used, but additionally has become a powerful force in influencing the behavior of Deaf individuals within diverse national and international societies. This has created opportunities for incorporating diversity and international perspectives into Deaf culture. Within each chapter are multiple vignettes, examples, pictures, and stories to enhance content interest for readers and facilitate instructor teaching. Theories are introduced and explained in a practical and reader-friendly manner to ensure understanding, and clear examples are provided to illustrate concepts.
In addition, students of American Sign Language and Deaf studies will find an introduction to possible opportunities for professional and informal involvement with ASL/Deaf culture children and adults. Deaf Culture fills a unique niche as an introductory text that is accessible and straightforward for those beginning their studies of the Deaf-World.
* Strong focus on including different communities within Deaf culture
* Thought-provoking questions, illustrative vignettes, and examples
* Theories introduced and explained in a practical and reader-friendly manner
* Written by Deaf and hearing authors with extensive teaching experience and immersion in ASL and Deaf culture
Disclaimer: Please note that ancillary content (such as documents, audio, and video, etc.) may not be included as published in the original print version of this book.