Marketing in an Audiology Practice

Plural Publishing
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Marketing in an Audiology Practice provides a unique, in-depth look into all facets of marketing and is a must-have for audiologists looking to market themselves and grow their business. It demonstrates how marketing and branding are instrumental to the long-term sustainability of an audiology or hearing instrument dispensing practice. It is written for two audiences: graduate students who often do not get enough exposure to business-related coursework during their graduate school tenure and experienced audiologists who are looking for some material of a practical nature.

This practical text strives to further the autonomy of the profession by presenting an A-to-Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base. 

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About the author

Dr. Taylor has more than 20 years of clinical, teaching, and business management experience in a wide variety of settings. He is also the editor-in-chief of Audiology Practices, the quarterly journal of the Academy of Doctors of Audiology, and a frequent contributor to AudiologyOnline as well as the HearingHealthMatters.org blog.

Dr. Taylor has written and lectured extensively on several topics, including practice management and evidence-based hearing aid selection and fitting approaches. He received his master's degree in audiology from the University of Massachusetts Amherst and his doctorate of audiology from Central Michigan University. He currently resides in Minneapolis. 

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Additional Information

Publisher
Plural Publishing
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Published on
Apr 1, 2015
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Pages
392
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ISBN
9781597567961
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Language
English
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Genres
Medical / Audiology & Speech Pathology
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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There is presently no other book devoted solely to pseudohypacusis, —or false and exaggerated hearing loss, —despite its continued significance in audiological caseload. Despite many attempts by researchers, it remains extremely difficult to assess the emotional, financial, and other motivations that result in feigned or exaggerated hearing loss. Individuals often cannot understand their own psychological reasons for particular behaviors. Additionally, accurate voluntary audiometric results surely cannot be expected from those whose motivations may be considered 'dishonest'. So, in the final analysis, these important contributory factors are left to conjecture. However, this does not lessen the responsibility of the audiologist to determine the true hearing status of all patients regardless of their levels of active cooperation. That said, patient management becomes the primary issue. All of these factors are addressed in appropriate detail in this book.

In Pseudohypacusis: False and Exaggerated Hearing Loss, Dr. Peck has amassed information on the subject of this condition in ways never before accomplished. He has included all related subjects and has treated the different theories and beliefs in impartial and logical ways. This is both a practical text with adequate 'how to' application and a scholarly piece. Each subject is carefully examined and exhaustively covered in unbiased ways with clear and direct writing. This text belongs on the shelves of practicing clinicians and should be added to the reading lists of courses taken by candidates for the Doctor of Audiology degree.

 Covering an array of evidence-based content, including aphasia, traumatic brain injury, dementia, and language in aging, Aphasia and Other Acquired Neurogenic Language Disorders: A Guide for Clinical Excellence is a must-have textbook for clinicians and students studying to be speech-language pathologists. This clinical guide strategically addresses scientific foundations, service delivery, international and multicultural perspectives, assessment, and treatment.

Organized to maximize adult learning, the book is adaptable for multiple pedagogic methods for classroom-based courses, independent study, and online learning.Aphasia and Other Acquired Neurogenic Language Disorders: A Guide for Clinical Excellence provides clinicians and students a clear pathway for quality and effectiveness in clinical practice.

Key features include:

* A rigorous approach to the art and science of clinical practice, integrating diverse theoretical perspectives for a global readership
* Guidance on advocacy, ethics, reimbursement, legal aspects, and counseling
* An emphasis on person-centered, empowering approaches to maximize life participation
* Extensive assessment resources and a process analysis approach for analyzing communicative performance and interpreting assessment results
* How-to content on more than 50 intervention approaches
* Diagrams, charts, illustrations, summary tables, a substantial glossary, a detailed index, and rich up-to-date references
* Systematic queries that enliven clear learning objectives


Pedagogy includes:

* Extensive assessment resources and a process analysis approach for analyzing communicative performance and interpreting assessment results
* Clear and concise clinical examples to ensure relevance of information based on realistic scenarios
* Systematic queries that enliven clear learning objectives
* Diagrams, charts, illustrations, summary tables, a substantial glossary, a detailed index, and rich up-to-date references
* Key terms in bold within the chapter and listed in a glossary

Disclaimer: Please note that ancillary content (such as documents, audio, and video, etc.) may not be included as published in the original print version of this book. 

 Whether you're a graduate student, hearing instrument specialist, or clinical audiologist, the Second Edition of Fitting and Dispensing Hearing Aids aims to provide you with the latest in concise and practical information across a broad spectrum of topics. Its 12 chapters, sequenced to match the patient's journey through a clinical practice, are packed with the latest commercial innovations in hearing aids, patient-related outcome measures, and counseling skills. Experienced clinicians will also find the updated chapters on help-seeking behavior and hearing aid features and benefits to be valuable to their continued professional development.

Hearing aid dispensing has always been a technology-driven profession, heavily dependent on the expertise, thoughtfulness, and good judgment of the professional. Over the past few years, even as technology has continued to evolve at breakneck speed, these skills have become more relevant then ever in the delivery of high-quality patient care, especially to the rapidly aging Baby Boomer population.

Fitting and Dispensing Hearing Aids, Second Edition, authored by two of the industry's leading authorities on adult amplification and audiology practice management, is required reading for those studying to obtain their hearing aid dispensing license or audiology or speech pathology students looking for the latest in dispensing and fitting hearing aids in a succinct, entertaining format. Because each chapter is written around a specific theme, like wine tasting, travel, baseball, country music, and more, you will find this textbook is actually fun to read!

Although many of the basic subjects you need to learn to practice have not changed in generations, the chapters devoted to fitting modern hearing aids have been updated. Included are some newer outcome measures and updated approaches to counseling your patients. Also added are a few pages on devices that are not even considered hearing aids that you might be fitting and adjusting in a few short years: hearables and personal sound amplification products (PSAPs). Additionally, in every chapter there are now several sidebars that refer to websites where more detailed information, animations or videos may be downloaded to further enhance learning.

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