This practical text strives to further the autonomy of the profession by presenting an A-to-Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.
Dr. Taylor has more than 20 years of clinical, teaching, and business management experience in a wide variety of settings. He is also the editor-in-chief of Audiology Practices, the quarterly journal of the Academy of Doctors of Audiology, and a frequent contributor to AudiologyOnline as well as the HearingHealthMatters.org blog.
Dr. Taylor has written and lectured extensively on several topics, including practice management and evidence-based hearing aid selection and fitting approaches. He received his master's degree in audiology from the University of Massachusetts Amherst and his doctorate of audiology from Central Michigan University. He currently resides in Minneapolis.
In this fourth edition, the organization has changed, with chapters concerned with assessment techniques coming first, and material addressing special populations comprising the latter portion of the text. This reflects what is likely a more typical approach to dysphagia in graduate courses concerned with the topic and one that complements teaching of the subject matter.
Updates to the fourth edition include:The treatment chapter (Chapter 10) has been updated to reflect the current status of therapeutic approaches previously considered in treating dysphagic patients.Chapters dealing with nursing (Chapter 11) and nutrition (Chapter 12) have been updated to incorporate the latest recommendations in nursing care and dietary considerations for patients experiencing dysphagia.The pediatrics chapter (Chapter 13) has been expanded to address specific problems and needs not only of infants but also the entire spectrum of childhood.A chapter devoted to the esophagus (Chapter 14) addresses new information on the management of esophageal disorders, including the novel double-balloon dilation of the UES and a device for manually opening the upper esophagus.Chapters addressing special populations, including neurogenic disease (Chapter 15) and head and neck cancer (Chapter 16), incorporate the latest information regarding dysphagia and approaches to treatment pertinent to each group.A brand-new addition to the book is Chapter 18, which addresses dysphagia associated with alterations to the spine as a consequence of either disease or surgery.*Disclaimer: Please note that ancillary content (such as documents, audio, and video, etc.) may not be included as published in the original print version of this book.
The first section of the book provides a conceptual and theoretical framework for the use of autoethnographic narratives, and synthesizes knowledge from narrative-based work that is relevant to clinical practice in speech-language pathology. Included are a series of autoethnographic narratives that describe important turning points in the author's own development as a clinician. By assuming that her own development as a clinician is typical, the author provides examples that can be discussed and reflected on so that professional growth can be fostered. The book concludes with a practical section on the use of narratives in clinical training, clinical practice, and professional development.
This book will be of value in professional issues courses for graduate students in speech-language pathology or related disciplines and because of its relatively new introduction to the field, it will also be of value to the experienced clinician for professional development.
Written with the idea in mind that the reader may be experiencing an exorbitant amount of stress, the book is laid out in direct, straightforward, and easy language to help with the following:
good communication with the health care team establishment of goals for care and getting everyone on board the different ways to ensure you're heard when you can't speak for yourself what to do (and not to do) during a hospitalization the secrets to selecting a good nursing home what to do when someone refuses to go to a nursinghome choices available when a situation becomes terminal how to help prevent a financial crisis during a health crisis ways to get needed medications when you can't afford it
This is a book that all of us will need someday if not now.
Based on the pioneering work of Carol C. Frattali,Outcomes in Speech-Language Pathology, Second Edition provides readers with a focused, comprehensive review of current policies, principles, and practices pertaining to outcome measurement in speech-language pathology with particular emphasis on healthcare. It is a unique text that covers outcomes in speech-language pathology practices within the context of contemporary issues across work settings that include clinical practice, applied clinical research, and graduate education.
Key Features:The only text that specifically focuses on outcome measurement in speech-language pathology Major themes from the first edition are revisited in light of the impact of contemporary issues and shifts in emphasis in outcomes, including: The prominence of the WHO-ICF as a conceptual model for intervention The impact of public policies and federal mandates Emphasis on value-based, cost-effective clinical healthcare services Growing transparency in organizational performance in accreditation processes The weight currently placed on patient satisfaction and patient-reported outcomes Outcomes assessment across stakeholders in school settings Challenges and revised perspectives on the application of evidence-based practice Increasing demand for applied effectiveness research to inform clinical practices Renewed reliance on single subject experimental designs in SLP intervention research and the application of N=1 research designs to clinical practice The growing emphasis on outcomes in graduate clinical education and supervision as well as in higher education
Directors and managers of clinical speech-language pathology programs in healthcare settings as well as clinical staff and supervisors will find this book to be a valuable desk reference and graduate students will use it as a key resource in the course of their studies.
Consultative Selling Skills for Audiologists outlines a specific system that blends several innovative clinical tests, such as the QuickSIN and Acceptable Noise Level test, with proven interpersonal communication strategies that enhance the audiologist's persuasiveness in a commercial working environment. Based on nearly 20 years of experience, the author shares case studies to illustrate common clinical scenarios routinely encountered in a busy dispensing practice, and how a selling system can help increase effectiveness.
Whether you are a recent Au.D graduate or a seasoned hearing health care professional, this book is packed with plenty of useful, patient-centered strategies to help you excel in your clinic when you are knee-to-knee with any patient. The path to professional independence and financial security largely rests with your ability to sell. By blending the art of effective communication with innovative pre-fitting clinical tests,Consultative Selling Skills for Audiologists will provide you with the tools you need to be a more successful audiologist in a either commercial or medical environment.
In Pseudohypacusis: False and Exaggerated Hearing Loss, Dr. Peck has amassed information on the subject of this condition in ways never before accomplished. He has included all related subjects and has treated the different theories and beliefs in impartial and logical ways. This is both a practical text with adequate 'how to' application and a scholarly piece. Each subject is carefully examined and exhaustively covered in unbiased ways with clear and direct writing. This text belongs on the shelves of practicing clinicians and should be added to the reading lists of courses taken by candidates for the Doctor of Audiology degree.
This text also describes how rapid advances in technology, including the Internet as well as new visual and auditory technologies, have not only created opportunities for Deaf people to influence how technology can be used, but additionally has become a powerful force in influencing the behavior of Deaf individuals within diverse national and international societies. This has created opportunities for incorporating diversity and international perspectives into Deaf culture. Within each chapter are multiple vignettes, examples, pictures, and stories to enhance content interest for readers and facilitate instructor teaching. Theories are introduced and explained in a practical and reader-friendly manner to ensure understanding, and clear examples are provided to illustrate concepts.
In addition, students of American Sign Language and Deaf studies will find an introduction to possible opportunities for professional and informal involvement with ASL/Deaf culture children and adults. Deaf Culture fills a unique niche as an introductory text that is accessible and straightforward for those beginning their studies of the Deaf-World.
* Strong focus on including different communities within Deaf culture
* Thought-provoking questions, illustrative vignettes, and examples
* Theories introduced and explained in a practical and reader-friendly manner
* Written by Deaf and hearing authors with extensive teaching experience and immersion in ASL and Deaf culture
Disclaimer: Please note that ancillary content (such as documents, audio, and video, etc.) may not be included as published in the original print version of this book.