Marketing in an Audiology Practice

Plural Publishing
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Marketing in an Audiology Practice provides a unique, in-depth look into all facets of marketing and is a must-have for audiologists looking to market themselves and grow their business. It demonstrates how marketing and branding are instrumental to the long-term sustainability of an audiology or hearing instrument dispensing practice. It is written for two audiences: graduate students who often do not get enough exposure to business-related coursework during their graduate school tenure and experienced audiologists who are looking for some material of a practical nature.

This practical text strives to further the autonomy of the profession by presenting an A-to-Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base. 

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About the author

Dr. Taylor has more than 20 years of clinical, teaching, and business management experience in a wide variety of settings. He is also the editor-in-chief of Audiology Practices, the quarterly journal of the Academy of Doctors of Audiology, and a frequent contributor to AudiologyOnline as well as the HearingHealthMatters.org blog.

Dr. Taylor has written and lectured extensively on several topics, including practice management and evidence-based hearing aid selection and fitting approaches. He received his master's degree in audiology from the University of Massachusetts Amherst and his doctorate of audiology from Central Michigan University. He currently resides in Minneapolis. 

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Additional Information

Publisher
Plural Publishing
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Published on
Apr 1, 2015
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Pages
392
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ISBN
9781597567961
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Language
English
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Genres
Medical / Audiology & Speech Pathology
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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