Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success.
Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills:
Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage.
Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.
FERAS ALHLOU is co-founder and Principal Consultant at E-Nor (founded in 2003). He's built an industry-thought-leader organization providing marketing intelligence solutions to some of the world's most recognized brands.
SHIRAZ ASIF is co-founder and Vice President of Analytics at E-Nor. He has extensive background in solutions architecture for Web and mobile analytics, report automation, and data analysis.
ERIC FETTMAN is a founder of E-Nor Analytics University and an analytics trainer at E-Nor. He seeks to empower his students in digital analytics and optimization as well as all professional endeavors.
What Are You Going To Do?
You're going to read this book, that's what.
Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.
Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.
Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.
Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.
Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.
The formula actually lets you quantify the relationship between your advertising and sales. Advertisers can use it to test and compare advertising copy and media, better, faster and less expensively than any other method.
It can give you more of the information you need to help you fine-tune your marketing to help you increase your sales, increase your profits and decrease your risk! You can read the whole booklet in about an hour, and all the math can be done in moments, by one person with just a simple calculator. Anyone who spends any money on any advertising anywhere should read this booklet immediately.
The CUDA Handbook begins where CUDA by Example (Addison-Wesley, 2011) leaves off, discussing CUDA hardware and software in greater detail and covering both CUDA 5.0 and Kepler. Every CUDA developer, from the casual to the most sophisticated, will find something here of interest and immediate usefulness. Newer CUDA developers will see how the hardware processes commands and how the driver checks progress; more experienced CUDA developers will appreciate the expert coverage of topics such as the driver API and context migration, as well as the guidance on how best to structure CPU/GPU data interchange and synchronization.
The accompanying open source code–more than 25,000 lines of it, freely available at www.cudahandbook.com–is specifically intended to be reused and repurposed by developers.
Designed to be both a comprehensive reference and a practical cookbook, the text is divided into the following three parts:
Part I, Overview, gives high-level descriptions of the hardware and software that make CUDA possible.
Part II, Details, provides thorough descriptions of every aspect of CUDA, including
The source code accompanying Part II is presented as reusable microbenchmarks and microdemos, designed to expose specific hardware characteristics or highlight specific use cases.
Part III, Select Applications, details specific families of CUDA applications and key parallel algorithms, includingStreaming workloads
Expert Android Studio bridges the gap between your Android programing skills with the provided tools including Android Studio, NDK, Gradle and Plugins for IntelliJ Idea Platform. Packed with best practices and advanced tips and techniques on Android tools, development cycle, continuos integration, release management, testing, and performance, this book offers professional guidance to experienced developers who want to push the boundaries of the Android platform with the developer tools. You'll discover how to use the tools and techniques to unleash your true potential as a developer.Discover the basics of working in Android Studio and Gradle, as well as the application architecture of the latest Android platform Understand Native Development Kit and its integration with Android Studio Complete your development lifecycle with automated tests, dependency management, continuos integration and release management Writing your own Gradle plugins to customize build cycle Writing your own plugins for Android Studio to help your development tasks.
Expert Android Studio is a tool for expert and experienced developers who want to learn how to make use of the tools while creating Android applications for use on mobile devices.