With The Essence of Strategic Giving, Peter Frumkin distills the lessons of his comprehensive, award-winning study, Strategic Giving, into a concise, practical guide for everyone involved in private philanthropy, from donors to managers of nonprofits to fund-raisers. He defines five critical challenges that all donors must address if their philanthropy is to amount to more than indiscriminate charity, including being aware of the time frame that guides a gift, specifying the intended impact being pursued, and recognizing how a donation fits with a donor’s own identity and style. Acknowledging and understanding these fundamental, strategic aspects of giving, Frumkin argues, will help ensure philanthropy that more effectively achieves its aims—and at the same time builds a lasting relationship between donors and the institutions they support.
As the next generation of donors wrestle with the challenge of effectively distributing what Andrew Carnegie called “surplus wealth,” Frumkin’s road map will be an indispensible resource for years to come.
Fundraising For Dummies, 3rd Edition shows you how totake advantage of the latest strategies and resources available forraising money through everything from special events to onlinedonations, in both good and bad economic times. The authors teachyou how to market your organization using the most up-to-date toolsand technologies available through the Internet. This expandededition also offers information about philanthropy and tax law.Contains new tips and techniques for creating materials thatbring in contributions and support for the more than 1.4 millioncharitable and nonprofit organizations in the United StatesExplains how to use social media to keep donors and volunteersengaged through Facebook, LinkedIn, Twitter, and WebtechnologiesCovers grassroots online fundraising and how to host big eventson a shoestring budget
You'll also find tips on negotiating without alienating donorsand developing long-term organizational goals. All these strategiesare what makes this resource indispensable!