Cracking the CRM Code: How to prevent failures in buying, implementing and using CRM

Limesh Parekh

Jan 2021 · Notion Press

About this ebook

COVID has changed the game for all of us. It has forcefully fast-forwarded everyone into a digital era. Now, we have no other choice but to adopt technology to run our businesses. Although small businesses are agile to adopt changes, sometimes adopting technology can be challenging. Three friends – Anubhav, Jagdeep and Irshad – are running different businesses of different sizes in various industries. One of them already bought and failed CRM and the others still thinking of buying one.

Liladhar Shastri, their class-mate, guides them through this bumpy but exciting journey of making a decision and actually buying CRM, then implementing it, solving user adoption problems and growing their business with CRM. I am sure you will find answers on their journey.

If you have not yet thought of implementing CRM or you are in the process of buying one or you have already purchased it and struggled, I am sure Cracking the CRM Code will help you. This book will be specifically useful for business owners, sales managers and sales team leaders. CRM sellers and consultants will find useful insights into customer behavior and their CRM buying process. It will help them sell better.

Ratings and reviews

Firstever Indian Book on CRM Expressing Help For CRM Buyers from CRM Solutions Provider. Uniq Book With No Heavy Laungastic Words. As i have witnessed Magic of Using CRM, What I Can say about this book is - Worth Buying if You are thinking to Implement CRM, If you have Imemented and Not Enjoying Expected Results Than This Book Is VERY HELPFUL. Best Wishes..

About the author

Limesh Parekh, a CA dropout by choice turned software engineer, is currently working as a CEO of a software product company. He’s mad about make-in-India, productivity enthusiast and sales management and marketing innovator. He was born and raised in suburban Mumbai and later shifted to a small village in Gujarat, near Vapi. Limesh comes from a middle-class family. He can be contacted at [e-mail]