Fear stops people from public speaking. Everyone wants to be liked, but the pressure gets in the way. So we avoid it.
In a speech, presentation, webinar or even a casual conversation, we have just a few seconds to prove we are interesting and valuable. How can we capture our audience’s attention immediately? By mastering our first 20 seconds.
We can forget about fancy tricks, jokes and manipulation. By using any of the three major openings in this book, we can confidently start our speeches and presentations without fear.
Our obligation is to get our audience to hear, believe, and want to be there. After that the rest is easy.
Mark Davis is a public speaking coach and keynote speaker for business conferences, in addition to conducting public speaking workshops. Tom "Big Al" Schreiter speaks to network marketing groups around the world.
Today more than ever, business decisions are made on the fly first impressions can make all the difference. Now, in the first book of its kind, successful entrepreneur Patrick Riley shows you how to boil all the elements of your business proposal into one persuasive page magnify your business potential in the process.
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products.
Among the tips revealed are
• eight headlines that work—and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
"I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy--the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client's business and career, can salespeople thrive in the new era of the service economy.
This is the most fun of the 25 skills of network marketing. Our prospects have a different point-of-view than ours. So how do we tell our message in a way they “get it" and enjoy it?
By quickly identifying their color personality.
This isn’t a boring research textbook on the four different personalities. This book is a fun, easy way to know how your prospects think, and the precise magic words to say to each of the four personalities.
The results are stunning. Shy distributors become confident when they understand how their prospects think. Experienced distributors have short conversations that get prospects to join immediately.
Why be frustrated with prospects?
Instead, quickly discover the four personalities in a fun way that you will always remember. You will enjoy observing and analyzing your friends, co-workers and relatives, and you'll see the way they see the world. It feels like you have 3-D glasses in your network marketing career.
Of the 25 skills, this is the first skill that new distributors should learn. Why?
1. It give new distributors instant confidence.
2. It eliminates rejection.
3. It helps prospects listen with open minds.
4.It gets instant results.
What could be better than that?
You won’t have to look for great prospects when you know the four color personalities. You will have the ability to turn ordinary people into hot prospects by knowing their color personality and by saying the right words.
By using humorous, slightly exaggerated examples of the four personality traits, you will remember and use this skill immediately. Life is more fun when you are the only one with the 3-D glasses.
This is the one skill that you'll use every day for the rest of your life!
Get ready to smile and achieve quick rapport and quick results.
Scroll up and order your copy now!
But with a story, everything changes. The prospect becomes involved in the story, and instantly sees what you see. And isn't that what you want?
So forget the flip chart, the presentation book, the website, the PowerPoint, and the video. These are great tools after your prospect has made the mental decision to do business with you. Instead, use stories to get that "Yes" decision. Then you can do your regular boring, fact-filled presentation, but use this presentation as your new distributor's first training session. The difference is monumental.
Instead of detailed explanation (facts) about what stories do inside your prospects' heads, I focused this book on the actual stories I use, word-for-word. You will love these stories, you will use them often, and you will definitely enjoy the increased success in your business.
Join the top earners now and become a professional storyteller.
In his book, Carmine Gallo has broken down hundreds of TED talks and interviewed the most popular TED presenters, as well as the top researchers in the fields of psychology, communications, and neuroscience to reveal the nine secrets of all successful TED presentations. Gallo's step-by-step method makes it possible for anyone to deliver a presentation that is engaging, persuasive, and memorable.
Carmine Gallo's top 10 Wall Street Journal Bestseller Talk Like TED will give anyone who is insecure about their public speaking abilities the tools to communicate the ideas that matter most to them, the skill to win over hearts and minds, and the confidence to deliver the talk of their lives.
The opinions expressed by Carmine Gallo in TALK LIKE TED are his own. His book is not endorsed, sponsored or authorized by TED Conferences, LLC or its affiliates.
You can turn any warm or cold prospect into a hot prospect, wanting to know all about your business.
By learning how to effectively introduce your business into a social conversation with an easy, rejection-free sequence of just a few words.
Prospects want what you have to offer, but they are afraid of someone selling them. However, prospects love to buy and join. So why not use socially acceptable word sequences that compel any prospect to literally beg you for a presentation?
This book contains several effective formulas with many examples of each formula that you can use or modify. Once we know how the formulas work, we can create unlimited Ice Breakers on-demand to use and pass on to our downline. Your distributors will no longer be afraid of prospecting; instead, they will love prospecting.
It is much more fun when we are in control. Distributors want to work hard, but just don't know what to say. Their opening random remarks ruin their chances and they suffer bad experiences. That experience trains them to avoid prospecting.
But with trained words and phrases, everything changes. Quick and positive results. Prospecting is fun again.
Enjoy learning how to prospect negative people, positive people, relatives, co-workers, strangers, leads, cold prospects ... anyone, by using fun Ice Breakers that even the prospects enjoy. Spend the entire week giving presentations, instead of spending the entire week looking for someone to talk to.
And never again will you have to hear one of your distributors complain, "I just don't have anyone to talk to."
Ice Breakers are the best way to energize your MLM and network marketing business.