Peter-Paul Verbeek develops this innovative approach by first distinguishing it from the classical philosophy of technology formulated by Jaspers and Heidegger, who were concerned that technology would alienate us from ourselves and the world around us. Against this gloomy and overly abstract view, Verbeek draws on and extends the work of more recent philosophers of technology like Don Ihde, Bruno Latour, and Albert Borgmann to present a much more empirically rich and nuanced picture of how material artifacts shape our existence and experiences. In the final part of the book Verbeek shows how his “postphenomenological” approach applies to the technological practice of industrial designers.
Its systematic and historical review of the philosophy of technology makes What Things Do suitable for use as an introductory text, while its innovative approach will make it appealing to readers in many fields, including philosophy, sociology, engineering, and industrial design.
Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.
In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.
The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.
Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.