The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

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An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

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Additional information

Publisher
Harper Collins
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Published on
Mar 17, 2009
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Pages
288
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ISBN
9780061741654
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Features
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Language
English
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Genres
Business & Economics / Entrepreneurship
Business & Economics / General
Business & Economics / Leadership
Business & Economics / Management
Business & Economics / Motivational
Business & Economics / Small Business
Self-Help / Motivational & Inspirational
Self-Help / Personal Growth / General
Self-Help / Personal Growth / Self-Esteem
Self-Help / Personal Growth / Success
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Content protection
This content is DRM protected.
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Eligible for Family Library

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