Damage Control (Revised & Updated): The Essential Lessons of Crisis Management

Easton Studio Press, LLC
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No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes—and debacles—of modern business, politics, and entertainment.
You’ll discover:
• Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.
• Why Audi never fully recovered from driver accusations of “sudden acceleration”—despite evidence that nothing was wrong with their cars.
• What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don’t.

This new revised edition includes an additional chapter "Our Permanent Leakocracy" including information about WikiLeaks and what that notorious case means for business.
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Additional Information

Publisher
Easton Studio Press, LLC
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Published on
Jun 7, 2011
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Pages
256
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ISBN
9781935212256
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Language
English
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Genres
Business & Economics / Management
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Content Protection
This content is DRM protected.
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Available on Android devices
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In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management.

In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this slate of recent reputational body blows: Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Joe Paterno, BP, the Duke Lacrosse players, Lance Armstrong, and Anthony Weiner. GLASS JAW is a manifesto for these times, written by crisis management veteran Eric Dezenhall, who has spent three decades dealing with some of the most intense controversies, both known and . . . handled with discretion.

In the current digital age, the fundamental nature of controversy is viral, rendering once-mighty organizations and individuals powerless against scandal. In GLASS JAW, Dezenhall analyzes scandal and demystifies the paper tiger "spin" industry, offering lessons, corrective measures, and counterintuitive insights, such as:

How there really is no "getting ahead" of a bad story (and other clichés from the media)The perils of navigating the "Fiasco Vortex"The art (and transaction) of the public apologyWhy a crisis is not an opportunityThe Nixon Fallacy: if only he had just said "I screwed up," the whole thing would have gone away (not a chance)How you are the enemy: the self-sabotage of selfies, tweets, emailing before thinking, technology creep, the privacy vacuum, and the industrialization of leaking.

From the boardroom to the parenting messaging board, scandals erupt every day. GLASS JAW explains this changing nature of controversy and offers readers counterpunches to best protect themselves.

"I'll talk to anybody, a priest, a bank manager, a gangster, the devil himself, if I can get the information I need. This is a war." -- Lt. Commander Charles Radcliffe Haffenden, Naval Intelligence Unit, B-3

In late 1982, a spike in terrorism has the Reagan Administration considering covert action to neutralize the menace before it reaches the United States. There are big risks to waging a secret war against America's enemies---but there is one little-known precedent.
Forty years earlier, German U-boats had been prowling the Atlantic, sinking hundreds of U.S. ships along the east coast, including the largest cruise ship in the world, Normandie, destroyed at a Manhattan pier after Pearl Harbor. Nazi agents even landed on Long Island with explosives and maps of railways, bridges, and defense plants. Desperate to secure the coast, the Navy turned to Meyer Lansky, the Jewish Mob boss. A newly naturalized American whose fellow Eastern European Jews were being annihilated by Hitler, Lansky headed an unlikely fellowship of mobsters Lucky Luciano, Bugsy Siegel, Frank Costello, and naval intelligence officers.
Young Reagan White House aide Jonah Eastman, grandson of Atlantic City gangster Mickey Price, is approached by the president's top advisor with an assignment: Discreetly interview his grandfather's old friend Lansky about his wartime activities. There just might be something to learn from that secret operation.
The notoriously tight-lipped gangster, dying of cancer, is finally ready to talk. Jonah gets a riveting---and darkly comic---history lesson. The Mob caught Nazi agents, planted propaganda with the help of columnist Walter Winchell, and found Mafia spies to plot the invasion of Sicily, where General Patton was poised to strike at the soft underbelly of the Axis. Lansky's men stopped at nothing to sabotage Hitler's push toward American shores.
Based on real events, The Devil Himself is a high-energy novel of military espionage and Mafia justice.

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