A Trilogy on Entrepreneurship: Growing the Enterprise

EDUARDO A. MORATO (JR.)

Jul 2012 · eBookIt.com

About this ebook

Book Three, Growing the Enterprise, nurtures and propagates the business venture. The first chapter documents the formation and evolution of three entrepreneurs and their enterprises. Lessons from the three case studies are abstracted into general guidelines for the gestation of enterprises into robust corporations. This is supported by a framework on the Enterprise Life Cycle and Life Forces originated by the author. The next four chapters of Book Three immerse the entrepreneur in the four functional areas of enterprise development: Marketing. Operations, Human Resource and Financial Management. Finally, Book Three tackles three more case studies on Asian family enterprises, spanning two or three generations, to highlight alternative enterprise growth strategies and expansion models. Again, the chapter abstracts invaluable lessons for the entrepreneur with a far-sighted vision and highly ambitious goals.

About the author

Dr. Eduardo Morato, Jr. has been an educator since 1975. Currently, he is the chairman of the ACE Center for Entrepreneurship and Management Education where he teaches and writes. Before ACE-ME, Dr. Morato constantly introduced new degree and non-degree programs at the Asian Institute of Management where he held various positions. He was Dean of the Institute, Dean of the Graduate School of Business, Associate Dean for the Asian Center for Entrepreneurship and Associate Dean for the Center for the Development Management. He conceptualized and developed the very innovative and popular Master in Entrepreneurship and the highly socially relevant Master in Development Management. He redesigned the Master in Management into Business Leadership course for mid-career executives. His other involvements in the field of education include board directorship and chairmanship of the Assumption College. He has lectured extensively all over the Philippines on Education Management and assisted institutions on strategic planning.Dr. Morato has written 12 books and numerous articles, monographs and handbooks. The topics include Creativity and Intuition, Social Entrepreneurship, Finance, Development Management, Art, Leadership and Governance, Strategic Planning and Management, and Self Mastery. A Trilogy on Entrepreneurship contains the thirteenth, fourteenth and fifteenth books of Dr. Morato.At present, Dr. Morato is the president of ABS-CBN Bayan Foundation, Inc., one of the corporate social responsibility arms of ABS-CBN Broadcasting Network. He consults for and trains multinational corporations, Philippine public and private enterprises and educational institutions.Dr. Morato earned his Bachelor of Arts degree, cum laude, major in Economics at the Ateneo de Manila University. He obtained his Master in Business Management, with High Distinction from Asian Institute of Management and a Ph.D. in Public Administration from the University of the Philippines where he was a consistent University Scholar.