This new edition, authored by three of the foremost scholars in nonverbal communication, builds on the approach pioneered by Burgoon, Buller and Woodall which focused on both the features and the functions that comprise the nonverbal signaling system. Grounded in the latest multidisciplinary research and theory, Nonverbal Communication strives to remain very practical, providing both information and application to aid in comprehension.
Included in the new edition:
The complexities of listening to social media and the unique challenges presented by mediated communication
New and expanded topics in Listening Challenges, including listening as it relates to career communication and business contexts
Suggested techniques for encouraging others to listen
The new requirements of listening across cultural and generational boundaries, emphasized throughout
Opening cases that present timely issues related to the listeners’ social responsibilities A personal journal assignment in each chapter
This introductory persuasion text offers:
A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected.
Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts.
The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice.
Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction.
Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level.
Discussion questions, exercises, and key terms for very nearly every chapter.
The core of this book is that persuasion is about winning beliefs and not arguments and that communicators who want to win that belief need to communicate with their audiences. This new edition of Persuasion in Society continues to bring this core message to readers with updated case studies, examples, and sources.
In this classic, the world's expert on language and mind lucidly explains everything you always wanted to know about language: how it works, how children learn it, how it changes, how the brain computes it, and how it evolved. With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The Language Instinct received the William James Book Prize from the American Psychological Association and the Public Interest Award from the Linguistics Society of America. This edition includes an update on advances in the science of language since The Language Instinct was first published.