Branded entertainment: La rivoluzione del settore marcom inizia da qui


Se la capacità del brand di essere visto e ascoltato è sempre più a rischio, la priorità assoluta di ogni azienda è spendere il proprio budget pubblicitario in modo efficace ed efficiente. Ciò significa rivolgersi ad approcci nuovi. Advertiser Funded Programming, web series, cortometraggi, advergaming... sono tantissime le possibili declinazioni di branded content & entertainment su cui si concentra l’analisi di questo volume.
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Published on
Jun 12, 2017
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Business & Economics / Accounting / Standards (GAAP, IFRS, etc.)
Business & Economics / Business Communication / General
Business & Economics / Consumer Behavior
Business & Economics / E-Commerce / Internet Marketing
Social Science / Media Studies
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