Macrowikinomics: New Solutions for a Connected Planet

Don Tapscott · Anthony D. Williams

Sep 2010 · Sold by Penguin

About this ebook

In their bestseller Wikinomics, Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses commu­nicate, create value, and compete in the new global marketplace.
 
This sequel shows that in more than a dozen fields—from finance to health care, science to education, the media to the environment—we have reached a historic turning point. Collaborative innovation is revolutionizing not only the way we work, but how we live, learn, create, govern, and care for one another. The wiki revolutions of the Arab Spring were only one example of how rebuilding civilization was not only possible but necessary.
 
With vivid examples from diverse sectors, Macrowikinomics is a hand­book for people everywhere seeking a transformation of industry and institu­tions by embracing a new set of guiding principles, including openness and interdependence. Tapscott and Williams argue that this new communications medium, like the printing press before it, is enabling nothing less than the birth of a new civilization.

Ratings and reviews

Am halfway through right now and loving every bit of it. Wouldn't call it unutdownlable because it's a high-content book that we ought to take in slowly so that we can digest it properly. The sheer amount of knowledge and examples illustrated from across sectors makes the arguments very credible. It combines a lot of what I have read and observed earlier (most notably Starfish and the Spider and most recently Dumbing Us Down), and then takes it all forward to what will happen next. What I felt was downplayed, probably to avoid controversy, was the sheer opposition to the values of openness, collaboration etc by the people at the top in all these sectors, and how savagely they keep on defending the status quo and the shady politics they descend into. It is necessary to know about this dark side in order to prevent the next generation from falling into the same lines of thinking. Notwithstanding this, the authors do stick to the main imperative throughout, that no matter what the obstructions, opening up is inevitable.

Gord Fraser's Ravina Project is a complete sham and unfeasible to anyone. He simply has a lot of time and money to waste. One day it may be different.

About the author

Don Tapscott and David Ticoll co-founded the business research and consulting firm Digital 4Sight in 1994. They have written for publications such as The Wall Street Journal, The Financial Times, Harvard Business Review, The Globe and Mail and Forbes and appeared on national broadcast media around the world. Both live in Toronto.