Awaken the Brand by Suhailah, Unleash Your Personal Potential Through Building Your Brand: A Guidebook that Includes Fundamental Brand Building Q&A Exercises, Steps, & Personal Habit-Building Practices
About this ebook
"Awaken the Brand by Suhailah, Unleash Your Personal Potential Through Building Your Brand" is a transformative journey merging brand development with personal growth, guided by Suhailah's expertise. It offers a holistic approach to both personal growth and brand development. By intertwining these two aspects, it provides readers with a unique perspective on how their personal journey can align with their professional endeavors. With an emphasis on values, authenticity, and purpose-driven actions, it is a compelling guide for those seeking deeper connections and meaningful contributions with their audiences/customers and those who they impact, and those looking to embark on a transformative journey towards building their brand while nurturing their own personal development.
Rooted in aligning values and objectives, this book emphasizes self-transformation alongside brand cultivation. Suhailah's platform embodies this synergy, fostering spiritual intelligence, and utilizing business and brand building as a path to personal growth, evolution, and transformation, and so to elevating the consciousness of the world around us.
This book is created for the individual. Because Suhailah believes that this is where change starts. It is for the aspiring or established entrepreneur, for the business owner, the solopreneur, the start-up founder, the visionary, the creative soul, the thought leader, the creator, or anyone who finds themselves at a crossroads in building the foundation for their brand, offering clarity amidst uncertainty.
It champions purpose-driven individuality, igniting both personal and business brands with clarity, intent, and a sense of destiny. Readers learn to develop brand vision, story, voice, and personality, among other aspects, facilitating deeper connections with themselves and so their audiences/customers; and to stand in their power of difference––their unique attributes, which, up until now, might have often been misconstrued as only weaknesses.
With a focus on authenticity and purpose, readers develop a brand blueprint and timeline, supporting both creativity and progress while establishing sustainable personal habits that can aide in personal transformation. Suhailah sees leadership as a service to humanity advocating for responsible leadership and conscious elevation. Through this lens, entrepreneurship becomes an avenue for fostering responsible leadership and elevating consciousness, thereby contributing to the betterment of society. "Awaken the Brand by Suhailah" encapsulates this ethos, guiding readers towards personal growth, brand excellence, and positive impact.
“Awaken the Brand by Suhailah” (the name) comes from Suhailah’s one-on-one coaching services with her clients, her online/digital course, and her platform of this same name. This book, “Awaken the Brand by Suhailah, Unleash Your Personal Potential Through Building Your Brand” is derived from the concepts and materials from these, and the work she does through her platform and primary business as a brand, marketing, and business consultant and strategist.
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About the author
About Me:
I am a creative entrepreneur, storyteller, and catalyst for change. My journey in marketing and business has been one of steady progression, from my beginnings as a Receptionist to my current role as CEO + Founder of Lanier Global Group, a consultancy firm specializing in Brand Development & Marketing.
My marketing career kicked off in the vibrant music industry of NYC, my birthplace, where I worked for renowned labels like RCA Records and Island/Def Jam. Transitioning into the world of Advertising, I honed my skills at a prestigious multinational agency, where I worked on and oversaw brand campaigns for global giants such as The Coca-Cola Company (managing multiple brands under TCCC and across 90+ countries), Levis, Verizon Wireless, and L'Oréal Cosmetics. Here, is where I started to learn and understand business in a broader way.
As a Vice-President at an award-winning Experiential Marketing Agency, I spearheaded teams across the U.S., overseeing campaigns for brands like Guinness, HBO, and Smirnoff. In 2013, I launched lanier global group. collaborating with industry leaders like American Express and serving a diverse range of clients including NBC Universal, USA Network, luxury fashion designer Delvin McCray (Season 18, Bravo TV's Project Runway), and 1942, Don Julio Tequila. My journey has also intersected with clients in the realm of tech startups, including the likes of Stability AI, a $101 million AI venture. Additionally, I've lent my expertise as Chief Brand + Strategy Officer to endeavors like the production company of esteemed Golden Globe and Emmy Award winning director Anthony Hemingway.
I was born in the Bronx, NY, raised in Spanish Harlem by a single father, ran away from home at the age of 16, barely got through high school, and dropped out of college. I began my career journey as a self-taught marketer out of my love of verbal and visual storytelling (music and songwriting, music videos, album covers and packaging, magazines, TV commercials, etc.), and without fully realizing at first that it was, in fact, a career that I was building. I've now had a 20-year marketing and brand-building career-- more than half of that also as a business leader.
In 2021, I furthered my commitment to entrepreneurship by completing Cornell University's program for Women's Entrepreneurship, marking another milestone in my ongoing journey of growth and innovation.
I absolutely love what I get to do for work creatively and in business in all of its evolving forms. There is nothing else I'd rather be doing at this moment. I've been blessed, but I have also been very intentional with my life - I chose this career path and it continues to choose me back in increasingly expanding and rewarding ways. Besides the wonderful people, creative, and other types of projects I get to work with and on, me having the desire and ability to create my course and this book are some of these ways.
At this point in my journey I can truly say that everything has led me here - everything has been connected and has prepared me for what I am doing now and what I will do next. NOTHING has been for nothing. Indeed, I am convinced that my entire life's journey, no matter how daunting it may have been at times, has fully equipped me to offer what I do as only I can.
My passion lies in the exploration of individual potential and the raising of human consciousness. Awaken the Brand by Suhailah serves to uplift mission-driven entrepreneurs, solopreneurs, and business owners, helping them seamlessly connect their personal and business brands. Through this, I aim to guide them in contributing to the betterment of humanity by positively influencing their specific audience and consumers.
