The Second Life Grid: The Official Guide to Communication, Collaboration, and Community Engagement

· Sybex

About this ebook

Corporations, non-profits, and educational institutions will welcome this official guide that shows how to establish and maintain a successful virtual presence in Second Life. Written with the full support of Linden Lab, this is the perfect resource for organizations entering Second Life. Topics discussed include the technical and social issues of participating in Second Life, including integrating corporate culture into Second Life, in-world marketing techniques, selecting a solution provider, and how to conduct real-world business in Second Life. Plus, you’ll get hands-on solutions, smart tactics, and practical techniques, such as setting up useful meeting spaces and planning and moderating events. The book is filled with actual case studies of how top organizations have leveraged Second Life and offers analysis of their SL presence.

About the author

Kimberly Rufer-Bach founded and operates The Magicians (, one of the oldest and most innovative content-development companies in Second Life. She has worked with NASA, British Council, University of California Davis Medical center, and Wiley Publishing, Inc. Kim also coauthored Creating Your World: The Official Guide to Advanced Content Creation for Secong Life, also from Wiley.

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