Christ to Coke: How Image Becomes Icon

OUP Oxford
1
Free sample

Image, branding, and logos are obsessions of our age. Iconic images dominate the media. Christ to Coke is the first book to look at all the main types of visual icons. It does so via eleven supreme and mega-famous examples, both historical and contemporary, to see how they arose and how they continue to function. Along the way, we encounter the often weird and wonderful ways that they become transformed in an astonishing variety of ways and contexts. How, for example, has the communist revolutionary Che become a romantic hero for middle-class teenagers? The stock image of Christ's face is the founding icon - literally, since he was the central subject of early icon painting. Some of the icons that follow are general, like the cross, the lion, and the heart-shape. Some are specific, such as the Mona Lisa, Che Guevara, and the famous photograph of the napalmed girl in Vietnam. The American flag, the "Stars and Stripes", does not quite fit into either category. Modern icons come from commerce, led by the Coca-Cola bottle, and from science, most notably the double helix of DNA and Einstein's famous equation E=mc2. The stories, researched using the skills of a leading visual historian, are told in a vivid and personal manner. Some are funny; some are deeply moving; some are highly improbable; some centre on popular fame; others are based on the most profound ideas in science. The diversity is extraordinary. There is no set formula, but do the images share anything in common? So famous are the images that every reader is an expert in their own right and will be entertained and challenged by the narratives that Martin Kemp skilfully weaves around them.
Read more
Collapse

About the author

Martin Kemp FBA is Emeritus Professor in the History of Art at Trinity College, Oxford University. He has written, broadcast and curated exhibitions on imagery in art and science from the Renaissance to the present day, including The Science of Art. Optical Themes in Western Art from Brunelleschi to Seurat (1992), The Human Animal in Western Art and Science (2007), Leonardo, and the prize-winning Leonardo da Vinci. The marvellous works of nature and man (1989 and 2006). His book on the newly discovered Leonardo portrait, La Bella Principessa, written with Pascal Cotte, was published in 2010.
Read more
Collapse
5.0
1 total
Loading...

Additional Information

Publisher
OUP Oxford
Read more
Collapse
Published on
Oct 13, 2011
Read more
Collapse
Pages
392
Read more
Collapse
ISBN
9780191619885
Read more
Collapse
Read more
Collapse
Read more
Collapse
Language
English
Read more
Collapse
Genres
Art / History / General
Art / Popular Culture
Design / Graphic Arts / Commercial & Corporate
History / Social History
Read more
Collapse
Content Protection
This content is DRM protected.
Read more
Collapse
Read Aloud
Available on Android devices
Read more
Collapse
Eligible for Family Library

Reading information

Smartphones and Tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and Computers

You can read books purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.
Ideas in Profile: Small Introductions to Big Topics

Art has always been part of history. But we often think of it as outside history. When we look at a painting by Raphael, Rembrandt or Rubens it speaks to us directly, but it's also an historical document, part of a living world. Renowned art historian Martin Kemp takes the reader on an extraordinary trip through art, from devotional works to the revolutionary techniques of the Renaissance, from the courtly Masters of the seventeenth century through to the daring avant-garde of the twentieth century and beyond.

Along the way we encounter the great names of art history: Leonardo da Vinci and Michelangelo; Vermeer and Velasquez; Picasso and Pollock. We get under the skin of the many 'isms', schools, styles and epochs. We see the complex sweep of art history with its innovations, collaborations, rivalries, break-throughs and masterpieces. Above all, Kemp puts art in context; art isn't about disembodied images, art itself is history.

Part of the Ideas in Profile series, uniquely enlivened with animations and illustrations from the award winning studio Cognitive Media, Art in History is an indispensable, accessible and richly detailed guide to our culture, our history, our heritage and our art.

Also available in two ebook formats. Please note that ISBN 9781782831020 is for the usual ebook format and 9781781254110 is for an enhanced edition with additional video and audio which should be used only with tablet devices that are capable of playing this additional content.

©2019 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google|Location: United StatesLanguage: English (United States)
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.