The Internet Escort's Handbook Book 2: Advertising and Marketing
The Internet Escort's Handbook
Internet escorting is a business; a business that requires marketing to a self-defined target audience. Escort work ranges from courtesans to independent escorts to sugar babies to survival sex workers. All can benefit from maximizing their Internet presence to earn more money. After all, money is the #1 reason people enter sex work.
Websites have come and gone over the years, especially after the passage of SESTA/FOSTA in March 2018. But the concepts of discovering your ideal persona, advertising to potential clients, navigating the escort review system, and handling the public side of your business remain the same. Book 2: Advertising and Marketing is exhaustively detailed to enable escorts to create a successful, sustainable persona and business.
If you peruse the Table of Contents, you'll see these important concepts discussed:
--Create, define, name and market your escort persona
--How to use your persona to attract your clients of choice
--Learn what clients do and do not want to see on an ad or website
--Build a rate structure that works for <em>you</em> (Hint: lowering rates isn’t the answer!)
--Learn how to choose web hosting that's budget-friendly
--Learn how to choose good photographers and web designers
--Take advantage of DIY tips if you want total control over your photos and websites
--Playing and winning the review game
--Not playing the review game and still have a thriving business
--Marketing during appointments with clients
--and much, much more!
The solid principles and concepts of marketing and advertising to clients doesn't change regardless of the technology or legal strictures in which it happens. Knowing how to run your business keeps you safely beyond the the pitfalls or predators who prey on ignorance.
Knowledge is power.
Written by an escort for escorts.
About the author
Amanda Brooks is an American author, escort and advocate.
Her escort work has spanned North America, Europe, Australia, and Asia. Amanda's career in sex work has encompassed stripping in upscale clubs, US brothel work, and domestic and international mid-range to high-end independent escort work. She's done almost everything on sex work bucket lists.
Her two award-winning books are The Internet Escort's Handbook Book 1: The Foundation (2006) and Book 2: Advertising and Marketing (2009). Her third book is newly released: The Escort's Notebook: A Decade of Writing on Internet Sex Work.
Amanda has been a radio and TV guest on domestic and international programs; and has appeared in sex work documentaries. She's spoken on sex work for Duke University and as a guest speaker for various conferences.
She does not have any cats.