Understand what investors want, the investment sweet spot, how to pitch them, what they get for their investment, how to speed up the whole process and common mistakes which will could delay you by months. Comes with a range of Founder Tips that will put you ahead of your startup competition.
Choose Your Startup: How to Fund Your Company focuses on the main ways to get money for any company.
Interested in understanding self funding, angel investors, venture capitalists, crowd funding and the other ways to fund your business better? If so, get this book.
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.