In contrast to other studies on marginalization and participation, this book takes its point of departure in the complexities that characterize and shape both individuals and societies, past and present. Its chapters challenge demarcated fields of study and conceptions of identity framed marginalization and participation. Drawing attention to the fact that the centre (continues to) define the margins, the work presented here joins research efforts that highlight the need to focus on the constitution of marginalization and participation in a wide range of settings with the explicit aim of going beyond static boundaries that define the human state at different scales of becoming and beyond an understanding of development and progress in terms of a linear trajectory.
Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas—ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.
The ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.
In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.