the clothes she had on, author AK Taylor fought for survival with trying to
market her books on a small budget. After two years of trial and error,
reworking, refining, and reaching out, she has created the first survival guide
for book marketing compiled of great tools and resources that can be used by
any author during the rough times.
Comparing the book marketing wilderness with the real wilderness is how Taylor viewed the
publishing world around her. Growing up in the woods and learning survival
skills has given her this unique viewpoint for a different kind of world. When
she started her search for information, a book marketing survival guide didn’t
The time to start social media marketing was yesterday. Don't worry, though--this book will get you going today! 301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lessons for spreading your message and building customers—with little effort and virtually no cost. Designed to help you take action right away, each tip is presented in a stand-alone format to help you focus on what you need to do--and only what you need to do.
301 Ways to Use Social Media to Boost Your Marketing provides simple strategies for capitalizing on the top social media platforms like:
• BLOGS • MICROMEDIA • SOCIAL NETWORKING SITES • BOOKMARKING SITES • MULTIMEDIA SITES • REVIEW AND OPINION SITES • WIKIS
You'll own the crowds on Twitter, Facebook, and YouTube--as well as on niche sites like Yelp, Ning, SmugMug, and Reddit. Potential customers are already having a conversation about your brand. Use 301 Ways to Use Social Media to Boost Your Marketing to grab them before your competitors can say "tweet"!
Creating your own business blog is a powerful way to build your brand as the industry expert in your market. Blogs, if used correctly, are the most powerful SEO tool available. You will learn the technique of SEO blogging.
Blogs are the natural way to add keyword rich content to your website on a regular basis. This is a great strategy if your website is small (5-10 pages), or if it’s more graphical and lacks text content.
Blogs are a natural link magnet that attracts inbound links if you write interesting, original and engaging posts. Adding “linkable” content to your site is the natural link building method. Link building is the most important aspect of search engine optimization (SEO) today. Experts have long said “content is king.” Blogs add content to your website on a regular basis and then they broadcast your message to the world via RSS.
In December of 1992, there were only 50 websites on the Internet. By June 2011, this has grown to over 340 million websites2. The World Wide Web continues to be more competitive. Most businesses have a website. . . or at least should. How do you compete and standout from the crowd?
The World Wide Web is like the largest trade show on earth. It is a marketplace that has 2.1 billion people attending globally3. It has over 340 million booths in the form of websites. This is 6 people for every booth (website). It truly is a place where every conceivable product and service is researched bought and sold.
According to a 2009 study by WebVisible and Nielsen Online, only 44% of small businesses have a website. Yet in today’s marketing landscape, every business today should have an online presence. Once online, each business needs a traffic strategy to promote their websites to Google. Blogs are the answer.
According to a Hubspot study of 1531 of their small and medium sized business customers, blogging shows some real benefits in the study, 795 businesses blogged and 736 didn’t. These results were received by the companies that blogged:
55% more visitors: Blogs broadcast their message via RSS rather than passively waiting for search engines to spider and index them. Regular blogging attracts new visitor traffic. More traffic arriving to a website means more visitors that could be converted to buyers or leads.
97% more inbound links: Blog naturally attract links because their content is new and original. Other bloggers will reference other blogs and websites with a link to support what they are blogging about.
434% more indexed pages: Each blog posting produces a new page. This is why adding a blog to an existing website is a great way to grow the size of a website with keyword rich content. Larger sites are usually rewarded with higher search engine rankings.
Blog marketing gives businesses other tangible results. Blogs build your brand awareness and build you as an authority in your market. Blogs build rapport with your audience as well as a relationship of trust. This makes you the natural person they turn to for help.
Inside you'll find: Basic information on how to set up your blog and the essential plug-ins and other options necessary to get the most out of each post Steps for writing a book easily from scratch using blog posts Advice on how to write blog posts Tips on gaining visibility and promoting your work both online and off Tools for driving traffic to your blog Information on how to monetize an existing blog into a book or other types of productsProfiles with authors who received blog-to-book deals Author Nina Amir explains how writing a book in cyberspace allows you to get your book written easily, while promoting it and building an author's platform. It's a fun, effective way to start writing, publishing, and promoting a book, one post at a time.