the clothes she had on, author AK Taylor fought for survival with trying to
market her books on a small budget. After two years of trial and error,
reworking, refining, and reaching out, she has created the first survival guide
for book marketing compiled of great tools and resources that can be used by
any author during the rough times.
Comparing the book marketing wilderness with the real wilderness is how Taylor viewed the
publishing world around her. Growing up in the woods and learning survival
skills has given her this unique viewpoint for a different kind of world. When
she started her search for information, a book marketing survival guide didn’t
Inside you'll find: Basic information on how to set up your blog and the essential plug-ins and other options necessary to get the most out of each post Steps for writing a book easily from scratch using blog posts Advice on how to write blog posts Tips on gaining visibility and promoting your work both online and off Tools for driving traffic to your blog Information on how to monetize an existing blog into a book or other types of productsProfiles with authors who received blog-to-book deals Author Nina Amir explains how writing a book in cyberspace allows you to get your book written easily, while promoting it and building an author's platform. It's a fun, effective way to start writing, publishing, and promoting a book, one post at a time.
and other online avenues to market and sell your books. Understand social media and watch your books fly off the shelves!
Learn to market and sell your books with social media and watch your books fly off the shelves!
Social media makes building the writer platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business?
In Build Your Author Platform: The New Rules, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience.
From pre-publication through book launch and beyond, authors will learn how to:
• Define goals and a unique brand
• Employ successful website strategies, content, social presence, media authority, and training
• Secure positive reviews
• Attract viewers efficiently without cost
Filled with detailed lessons, examples, success stories, and techniques used by marketing departments at major publishers, Build Your Author Platform is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.
I have come across 3 kinds of people when it comes to social media. The first are ‘all over it like a rash’, the second ‘dip in and out’ and the third set up a profile page and then walk off into the sunset. Happily ever after?
Only half of what they could say is being said. The other half has been left open for someone else to fill in the gaps. #fail.
If you are in charge of a social media platform for yourself, a business or even your friend or family member, then you are pretty much, an Inbound Marketer and you have a say in that person’s online success. That makes you very important.
Unless you are Marks & Spencer and you have a Digital PR company handling your entire online PR, it is up to us to drive sales and manage the social media channels available to us in 2012.
This is now, easier than ever and we are constantly thinking up weird and wonderful ideas on how to portray good content to our audiences in a magical way that has never been done before.
This book will show you how.
• evaluating the commercial potential for your work
• finding and approaching editors and agents professionally
• preparing query letters and book proposal materials
• marketing and promoting your work effectively
• protecting your rights and avoid infringing on others’ rights, and
• understanding the self-publishing and ebook market—and if it’s the right path for you.
PUBLISHING 101 describes the dramatic changes underway in the publishing industry, as ebook sales increase and physical bookstores decrease in number. These changes affect how authors get book deals—meaning you need to be prepared to adapt to a risk-averse industry during a time of uncertainty.
Avoid frustration—don’t embark on the submission process without being fully educated about how the industry works. You’ll better focus your time and energy, increase your chances of success, and learn to decipher the language of industry professionals.
Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career.
Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business.Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore Suggests creative ways to keep your blog fresh, unique, and interesting Provides tips for monitoring and measuring your success
Professional Blogging For Dummies opens the door to a world of money-making blogging possibilities!
There are a number of ways to promote your website, track your visitors and sell your book, including making it as easy as possible for readers to find your site by key word optimisation, and linking social media websites and blogs. You can even secure reciprocal links, which will get you higher ranking on search engines, and you monitor your visitor traffic logs so you know what content is resonating most with your readers.
We also guide you through the many blog publishing platforms and help your choose the right one, and outline the general do's and don'ts of blogging. Finally, we discuss the book blogging tour: how to contact other bloggers, how to organize your posts, make them compelling and content-rich, and how to follow up with your blog hosts and other bloggers to convert them into social media 'followers' and fans.