Whether you are selling online, through a direct sales force, orvia distribution channels, what customers are saying about youonline is now more important than your advertising. Social media isno longer a curiosity on the horizon but a significant part of yourmarketing mix.
While other books explain why social media is critical and howto go about participating, Social Media Metrics focuses onmeasuring the success of your social media marketing efforts.Success metrics in business are based on business goals where famedoes not always equate to fortune. Read this book to determine:
Knowing what works and what doesn't is terrific, but only in aconstant and unchanging world. Social Media Metrics isloaded with specific examples of specific metrics you can use toguide your social media marketing efforts as new means ofcommunication.
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.
Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:Speak intelligently about Artificial Intelligence and its advantages in marketingUnderstand how marketers without a Data Science degree can make use of machine learning technologyCollaborate with data scientists as a subject matter expert to help develop focused-use applicationsHelp your company gain a competitive advantage by leveraging leading-edge technology in marketing
Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Do you wish you could sit down with an expert to figure outwhether or not your social media initiatives are working? WithSocial Media Metrics Secrets, you can! Expert John Lovett taps intohis years of training and experience to reveal tips, tricks, andadvice on how to analyze and measure the effects of social mediaand gauge the success of your initiatives. He uses mini casestudies to demonstrate how to manage social operations with processand technology by applying key performance indicators, andassessing the business value of social media.Highlights how social media can impact all aspects of yourbusiness and transform the way you quantify successful interactionswith customersShares innovative techniques for managing the massive volume ofsocial analytics data by putting data to work in ways thatcontribute to your organizational goalsDetails techniques for adopting a Social Analytics Frameworkfor understanding evolving consumer behavior necessary to competein a socially networked future
Written in a conversational tone, Social Media MetricsSecrets goes behind the scenes to present you with unbeatableadvice and unparalleled insight into social media metrics.
Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world.
The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications.Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools
Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives.
Foreword by Avinash Kaushik
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Blogs, YouTube, Facebook, Twitter, Google+, and other platformsare giving everyone a "voice," including organizations and theircustomers. So how do you create the stories, videos, and blog poststhat cultivate fans, arouse passion for your products or services,and ignite your business? Content Rules equips you foronline success as a one-stop source on the art and science ofdeveloping content that people care about. This coverage isinterwoven with case studies of companies successfully spreadingtheir ideas online—and using them to establish credibilityand build a loyal customer base.
Learn social media's specific application to B2B companies andhow it can be leveraged to drive leads and revenue. B2B marketersare undervalued and under appreciated in many companies. Socialmedia and online marketing provide the right mix of rich data andreduction in marketing expenses to help transform a marketer into asuperstar. The B2B Social Media Book provides B2B marketerswith actionable advice on leveraging blogging, LinkedIn, Twitter,Facebook and more, combined with key strategic imperatives thatserve as the backbone of effective B2B social media strategies.
This book serves as the definitive reference for B2B marketerslooking to master social media and take their career to the nextlevel.Describes a methodology for generating leads using socialmediaDetails how to create content offers that increase conversionrates and drive leads from social mediaOffers practical advice for incorporating mobile strategiesinto the marketing mixProvides a step-by-step process for measuring the return oninvestment of B2B social media strategies
The B2B Social Media Book will help readers establish astrong social media marketing strategy to generate more leads,become a marketing superstar in the eye of company leaders, andmost importantly, contribute to business growth.
From one of the world's leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the Likeable Social Media.
Dave Kerpen is CEO of Likeable Local and Likeable Media, which has won two WOMMY awards from the Word of Mouth Marketing Association (WOMMA) for excellence in word-of-mouth marketing.
Socialnomics is an essential book for anyone who wants tounderstand the implications of social media on our daily lives andhow businesses can tap the power of social media to increase theirsales, cut their marketing costs, and reach consumers directly. Inthis revised and updated second edition, author Erik Qualmanpresents new material based on meeting with 75 Fortune 1000companies, 50 colleges and universities, and over 100 smallbusinesses & non-profits since the first edition. Qualman'smaterials have been used from IBM to NASA to Harvard to localbusinesses.Lists the top ten easy opportunities that companies andorganization miss when it comes to social mediaDescribes where social media should reside in an organizationand the necessary building blocks for successExplains why over 50 percent of companies still block socialmedia to their employees and why this is a detriment tosuccessShares proper training methods for your ENTIRE organization onsocial media; not just the chosen fewReviews the top companies, organizations and individuals usingsocial media, explaining what separates them from other companiesand how to replicate their success
Social media can transform your business and your relationshipwith consumers. Discover what social media can do for you, and whatyou can do for others while using social media.
"Pamela Williams has written a manual for corporate directors and senior managers, who should all be compelled to read it." - Mark Westfield, The Australian
An incisive, hard-hitting and utterly compelling expose of media, powerful mates and multimillion-dollar deals, Killing Fairfax tells the inside story of the decline of hallowed media company Fairfax, publisher of The Sydney Morning Herald, The Age and The Australian Financial Review.
Covering a decade and a half of lost opportunity and mismanagement, this story culminates in Fairfax's catastrophic loss of the classified advertising market to the internet, as the famous 'rivers of gold' run dry. The savage twist in the tale is that the new companies dominating the online advertising market were not just hungry internet start-ups - but one by one, each of the new leaders in the field came under the direct influence of two traditional media tycoons, James Packer and Lachlan Murdoch, both intent on expanding their own online businesses. With exclusive and unprecedented access to both Murdoch and Packer, as well as an extraordinary line-up of Australian business leaders and influential powerbrokers, this is a powerful insiders' story of the deals, the power plays and the machinations behind the influential media organisation's decline.
A riveting, never-before-told tale of Shakespearean dimensions, Killing Faifax is an unputdownable account of corporate ambition and arrogance; fathers and sons; old media and new media; and brutal business dealings. Killing Fairfax is destined for the top of the bestseller list given Australians' fascination with the media and powerful media families. Pamela Williams' impeccable research, revelatory writing style and ability to get key players to speak openly and on the record makes this a book with a broad readership. It is the ultimate Father's Day gift but, more importantly, it adds to our knowledge of an important chapter in our country's newspaper history.
"the first chapter of Killing Fairfax by Pam Williams reads like a thriller. I highly recommend it." - Leigh Sales, Anchor of ABC1 7:30