Building Your Business with Google For Dummies

For Dummies

  • The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day
  • Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
  • From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
  • Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
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About the author

Brad Hill has worked in the online field since 1992 and is a preeminent advocate of the online experience. As a bestselling author of books and columns, Hill reaches a global audience of consumers who rely on his writings to help determine their online service choices.
Brad’s books include a Publishers Weekly bestseller and a Book-of-the-Month Club catalog selection. Brad’s titles in the For Dummies series include Internet Searching For Dummies, Google For Dummies, and Yahoo! For Dummies. In other venues, Brad writes about cybercultural trends, digital music, virtual investing, and all sorts of online destinations. He is often consulted about the media’s coverage of the Internet. He appears on television, radio, Webcasts, and is quoted in publications such as Business Week, The New York Times, USA Today, and PC World.
Brad is a staff blogger at Weblogs Inc. (www.weblogsinc.com), where he runs the Search Engine Marketing weblog (SEM.weblogsinc.com) and contributes to several others. He also operates The Digital Songstream (www.Digital Songstream.com), a news and review site for digital music. Brad’s personal site (www.bradhill.com) describes all his current projects and provides an e-mail link.
Brad doesn’t get outdoors much. Sunshine baffles him. As compensation, he is listed in Who’s Who and is a member of The Authors Guild.
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Additional Information

Publisher
For Dummies
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Published on
Jun 17, 2004
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Pages
374
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ISBN
9780764577383
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Language
English
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Genres
Business & Economics / E-Commerce / Internet Marketing
Computers / Internet / General
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Content Protection
This content is DRM protected.
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Reading information

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Peter Weverka
Get connected, get clicking, and get what you need from the Internet, whether that’s answers from Google, bargains from E-bay, music from iTunes, or merchandise from the thousands of shopping sites. The Internet Gigabook For Dummies has almost 900 pages jam-packed with information, how-tos, tips, techniques, advice, and short-cuts to help you use the Internet for all it’s worth! Whether you’re an experienced Web surfer or just daring to get your feet wet for the first time, you’ll discover how to get the most from the Internet and its most popular sites with information on: The basics—everything from installation to browsing, navigation, and setting up your e-mail account Googling—searching for information, photographs, newsgroups, bargains, and more Yahooing— searching, mail, shopping, chatting, playing games, doing financial research, and more Buying and selling on eBay—finding collectables, hard-to-find items, and bargains; bidding, buying, and paying online; and selling your own trash and treasures Making beautiful music together with iTunes—buying and playing music, burning CDs, organizing your music collection with playlists, and even editing on your iPod Creating your own Web Pages—building your first site, including the essentials and working with HTML, FrontPage, Dreamweaver, posting your Web site, and more

Edited by Peter Weverka, author of many For Dummies books, The Internet Gigabook For Dummies includes information culled from eight For Dummies books. It’s like a greatest-hits collection! Even experienced surfers will discover some new tricks such as how to:

Use Yahoo! Finance to get stock quotes, do financial research, and create an online portfolio Use Instant Messaging with AOL, MSN Messenger, or Yahoo! Messenger Shop Google Catalogs or use Froogle for online comparison shopping Use advanced techniques and bidding strategies to help you win in eBay auctions Use Yahoo! People Search to find old friends. search Yahoo! Personals to find true romance (or someone semi-compatible). place your own personal ad, and more Use Google News to scan the headlines, search for specific topics, follow related links to go in-depth, or track a story over time

Whether you’re new to the Internet and want to learn how to set up your e-mail or have a great e-tail idea and want to set up an online business, this Gigabook, complete with an in-depth index, helps you get GigaValue from your online experience.

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