Belonging Experiences: Designing Engaged Brands

iUniverse
Free Sample

How does a business create strong brand loyalty when there is so much competition for customers attention and needs? In Belonging Experiences, author Jean-Piere Lacroix explores the trends that impact how consumers connect with products and services while outlining a new model for brand engagement based on more than thirty years of leveraging the power of design thinking. The strategies outlined in Belonging Experiences provide businesses with easy-to-understand tools that lay the groundwork for a successful brand-engagement initiative. With timely examples and case studies to illustrate key points, Lacroix introduces the Beginning Experience concept that can unleash the full potential of advocates for brands, allowing for greater visibility and loyalty through third party endorsements and referrals. By understanding how consumer needs are evolving, creating an experience to meet these needs, leveraging technology, establishing an employee value proposition, and engaging employees to live the brand promise, businesses can create a successful experience for their brand that will truly resonate and connect with consumers and positively impact the organizations bottom line.
Read more
Collapse

About the author

Jean-Pierre Lacroix is co-founder of Shikatani Lacroix, a global branding and design firm. Lacroix coined and then trademarked the “Blink Factor.” He has more than thirty years of experience working with some of the world’s leading consumer brands. He lives in Toronto, Ontario, with his family.

Read more
Collapse
Loading…

Additional information

Publisher
iUniverse
Read more
Collapse
Published on
Jun 15, 2010
Read more
Collapse
Pages
136
Read more
Collapse
ISBN
9781450230490
Read more
Collapse
Read more
Collapse
Read more
Collapse
Language
English
Read more
Collapse
Genres
Business & Economics / Entrepreneurship
Read more
Collapse
Content protection
This content is DRM protected.
Read more
Collapse
Read aloud
Available on Android devices
Read more
Collapse

Reading information

Smartphones and Tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and Computers

You can read books purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on E Ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help Centre instructions to transfer the files to supported eReaders.
©2021 GoogleSite Terms of ServicePrivacyDevelopersAbout Google|Location: CanadaLanguage: English (Canada)
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.