Hooked: How to Build Habit-Forming Products

Penguin UK
51

Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.

INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE

Based on years of research, consulting, and practical experience, Hooked:

* Shows how to create user habits that stick

* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App

* Explains how products influence our behaviour

'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup

'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

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About the author

NIR EYAL spent years in the video gaming and advertising industries and has sold two technology companies. He speaks at industry conferences and Fortune 500 companies and has written for Forbes, TechCrunch, and Psychology Today. He has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design.
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4.6
51 total
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Additional Information

Publisher
Penguin UK
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Published on
Nov 4, 2014
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Pages
256
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ISBN
9780241971857
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Features
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Language
English
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Genres
Business & Economics / Consumer Behavior
Business & Economics / E-Commerce / Internet Marketing
Business & Economics / Entrepreneurship
Business & Economics / General
Business & Economics / Industries / Computers & Information Technology
Business & Economics / Management Science
Business & Economics / Marketing / Research
Business & Economics / Research & Development
Business & Economics / Sales & Selling / General
Business & Economics / Strategic Planning
Computers / Hardware / Mobile Devices
Design / Product
Psychology / Movements / Behaviorism
Psychology / Psychopathology / Compulsive Behavior
Science / Philosophy & Social Aspects
Technology & Engineering / Mobile & Wireless Communications
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Content Protection
This content is DRM protected.
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